(MENAFN- Muscat Daily) Muscat- The Condé Nast Luxury conference, 'Mindful Luxury – Navigating the new Silk Routes' will be held at the Shangri-La Barr al Jissah Resort & Spa from April 5 to 6.
Mohsin bin Khamis al Balushi, advisor at the Ministry of Commerce and Industry, and Board Member of Oman Air and Chairman of the Preparatory Committee for hosting the Condé Nast Luxury Conference in Oman has said that the Ministry of Tourism, Omran and Oman Air have hailed the Condé Nast Luxury Conference as a new chapter in the development of Oman's luxury, fashion and retail industries. The luxury conference is one of the most significant marketing efforts taking part in Oman this year.
It ticks all the boxes of premium and luxury, and targets the most affluent travellers and fashionistas in the market. It sets an ideal platform to match the sultanate's niche tourism market. The two-day conference will bring a diverse mix of business and creative leaders from across the world to Muscat, to explore the changing concept of luxury and the future of the fashion and luxury retail industry.
The conference is also notable for being the first to be held in the Middle East. Oman has for centuries been both an Arab and international trading gateway, a maritime nation of traders and artisans. This identity is closely linked to the world of fashion, luxury and international business today. The theme of this year's Condé Nast Luxury Conference epitomises the development of Oman as a destination synonymous with a rich heritage, robust cultural roots and a strong but welcoming cultural identity.
The conference aims to highlight the unique culture and history of Oman, and to utilise it as a global platform to promote the sultanate as a major mindful luxury and tourism destination. Through working with Omani organisations for preparation of the conference, as well as upskilling a young Omani workforce, the sponsors will facilitate a number of activities and specialised workshops alongside the main conference.
The conference will open with a keynote address by Sayyid Badr bin Hamad bin Hamoud al Busaidi, secretary general in the Ministry of Foreign Affairs. Dignitaries, celebrities and pioneers of the world of luxury, elegance and fashion design will include Suzy Menkes, international Vogue editor, Deena al Juhani Abdulaziz, editor in chief of Vogue Arabia, global designers Elie Saab, Manish Arora, Huda Kattan, and the rising Omani designer Amal al Raisi. The conference will also see a wide range of celebrated personalities such as leading Hollywood director James Lima.
Balushi said, 'The opening of the Condé Nast Luxury Conference in Muscat is an exciting opportunity to showcase Oman's diversity, authenticity and creativity to global business audiences, while inspiring future generations of Omani business and creative leaders. 'With our incredible natural beauty, safe, welcoming and creative culture, Oman offers a unique destination perfectly suited for international business and creative leaders, to come together to discuss how to grow the global luxury industry into the 21st century.'
Eng Saif al Hinai, acting chief executive officer of Omran said, 'As a gateway between the East and the West, Oman has embodied mindful luxury approaches for generations. This globally renowned conference will bring together many of the world's leaders in fashion and luxury, and will provide unprecedented exposure and connections for Omani companies, SMEs and entrepreneurs, that will launch a new chapter in the development of our nation's own luxury, fashion and retail industries.
Paul Gregorowitsch, chief executive officer of Oman Air said, 'We are delighted to be partnering on this unique event not only for the global luxury industry, but also in terms of providing a platform to showcase Oman in such an important area of international trade and creativity. This industry has no limitations and is open to all – particularly the country's youth. 'The fact that Condé Nast has chosen Muscat to hold the conference is an important endorsement of Oman as a pioneer for mindful luxury – and we can maximise the country's potential as a hub for creative and luxury business.'
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