(MENAFN - Arab News) Joyalukkas which calls itself the world's favorite jeweler has been recognized as superbrand for the 5th time in a row and it was also adjudged brand of the year by the esteemed superbrand body at this year's award ceremony. the jewelry retailer has received this recognition and status 5 years in a row starting with 2010.
the announcement was made at the superbrands tribute event a marketing occasion attended by the media and peers alike. the awards were accepted by john paul joy alukkas executive director on behalf of the joyalukkas group. the brand will also once again be featured in the 2015 edition of the superbrands uae book.
the superbrands organization is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding.
only brands that achieve the level of cognition set by the independent superbrands council are eligible for inclusion in the superbrands uae book which traces the history achievements and acceptance of each of the brands.
'being recognized as a superbrand for 5 years in a row plus being judged brand of the year means a lot to us. sincere thanks to the honorable judges the esteemed superbrand body and our valuable customers. we are thrilled to be bestowed with this double honor and pledge to relentlessly purse our single minded objective of being the world's favorite jeweler said joy alukkas chairman and md joyalukkas group.
john paul joy alukkas executive director of joyalukkas group said: 'being a superbrand for the 5th time and being judged brand of the year is a big motivation for myself and the joyalukkas team to continue our pursuit of delighting our valuable customers at all times with the best in choice convenience value designs and service."