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Pinterest Selects Words+Pixels, Weber Shandwick For UK Comms
(MENAFN- PRovoke)
LONDON-Pinterest, the visual search and discovery platform, has added Words+Pixels to its UK agency roster and appointed Weber Shandwick to support corporate and policy communications.
Words+Pixels has been appointed as Pinterest's new UK and Ireland core retainer agency across consumer, B2B and corporate media. Teporting to Jess Brand, UK comms lead, the agency will focus on strengthening Pinterest's visual search and shopping story, driving relevance through trends and seasonal moments, and securing impactful coverage to attract advertisers.
Pinterest works with major brands in the UK including Dove, Levi's and John Lewis, and recently reported over $1bn in first quarter revenue and a record 631 million monthly active users worldwide-more than half of them Gen Z. The company has been vocal about its mission to transform the platform into an AI-powered shopping destination rooted in positivity.
Weber Shandwick has been appointed to support policy and corporate communications, primarily in the UK and across Europe. Reporting t Al Tolan, UK policy & corporate comms lead, the agency will focus on strengthening Pinterest's profile as the business continues to grow internationally, expand its AI capabilities and engage in conversations related to emerging regulation.
According to Laura Wilkinson-Rea, international comms director at Pinterest,“The UK is a hugely important market for Pinterest and this new structure reflects both the momentum we're seeing in the business and our long-term international ambitions. With Jess and Al leading our work with Words+Pixels and Weber Shandwick, we have a model that can tell our story with greater impact across consumer, brand, corporate and policy audiences.”
Words+Pixels has been appointed as Pinterest's new UK and Ireland core retainer agency across consumer, B2B and corporate media. Teporting to Jess Brand, UK comms lead, the agency will focus on strengthening Pinterest's visual search and shopping story, driving relevance through trends and seasonal moments, and securing impactful coverage to attract advertisers.
Pinterest works with major brands in the UK including Dove, Levi's and John Lewis, and recently reported over $1bn in first quarter revenue and a record 631 million monthly active users worldwide-more than half of them Gen Z. The company has been vocal about its mission to transform the platform into an AI-powered shopping destination rooted in positivity.
Weber Shandwick has been appointed to support policy and corporate communications, primarily in the UK and across Europe. Reporting t Al Tolan, UK policy & corporate comms lead, the agency will focus on strengthening Pinterest's profile as the business continues to grow internationally, expand its AI capabilities and engage in conversations related to emerging regulation.
According to Laura Wilkinson-Rea, international comms director at Pinterest,“The UK is a hugely important market for Pinterest and this new structure reflects both the momentum we're seeing in the business and our long-term international ambitions. With Jess and Al leading our work with Words+Pixels and Weber Shandwick, we have a model that can tell our story with greater impact across consumer, brand, corporate and policy audiences.”
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