In Collaboration with Mohammed Bin Rashid Establishment for Small and Medium Enterprises (Dubai SME) House of Samra: Emirati Talent Showcases

2026-05-10 04:58:41

(MENAFN- Action PR) Dubai, UAE, 20 April 2026: In celebration of the UAE’s creative spirit and as part of its ongoing commitment to supporting local talent, Samra, the House of fine jewellery, announces the launch of House of Samra: Emirati Talent Showcase a curated initiative dedicated to supporting Emirati jewellery designers, in collaboration with Mohammed Bin Rashid Establishment for Small and Medium Enterprises (Dubai SME), part of the Dubai Department of Economy and Tourism (DET).

Through this program, Samra will open its boutique vitrines to a curated group of Emirati designers, offering them a platform to showcase their collections across its flagship locations in Dubai Mall, Mall of the Emirates, Dubai Hills Mall, and Dubai Festival City Mall.

This initiative reflects a shared commitment to fostering entrepreneurship, creativity, and the growth of local talent, while reinforcing Samra’s role not only as a luxury jewellery house, but as a patron of regional design.

Selected designers will have the opportunity to present their work within Samra’s retail spaces, gaining direct exposure to a discerning clientele and an international audience. “Supporting local talent is not a gesture it is a responsibility. Through this initiative, Samra is proud to open its doors to Emirati jewellery designers and celebrate their creativity.” - Katia Samra, Creative Director, House of Samra

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