Harvard Students Explore China Through Kmind Consulting's New Strategic Product Model

CAMBRIDGE, Mass., April 20, 2026 (GLOBE NEWSWIRE) -- Kmind Consulting was invited to attend the 29th Harvard College China Forum for the fourth consecutive year. At the event, Noah Xie, President and CEO of Kmind Consulting, shared the Strategic Product model, which sparked enthusiastic discussions among Harvard business academics and students. Several participants noted that, compared with traditional Western strategy frameworks, Kmind Consulting's Strategic Product model offers a more innovative and practical approach for navigating the BANI world.

Mr. Xie presented MINISO's trendy toy, YOYO, as a core case study to illustrate the model's practical value. One of the fastest proprietary toys to surpass 100 million in sales, YOYO's rapid success reflects the impact of Kmind Consulting's strategic branding approach. In 2025, Kmind Consulting became MINISO's global strategic advisor and helped develop YOYO as a Strategic Product.

While Labubu has become a global phenomenon with sales exceeding 100 million, there is still no established formula for creating blockbuster toys at a global scale. MINISO, a retail giant, originally from China with more than 8,000 stores worldwide, ultimately chose Kmind Consulting because its Strategic Product model is grounded in deep insights into human behavior rather than relying solely on big data or industry trends. At its core, the model focuses on identifying customers' unmet and deeply rooted needs.

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