Havas Play Names New GM For Singapore As CEO Kenny Yap Steps Down

(MENAFN- PRovoke) SINGAPORE - Havas Media Network Singapore has appointed Teresa Goh as its new general manager of Havas Play Singapore. In tandem, Kenny Yap, Havas Play Singapore's CEO, has stepped down after almost nine years at the helm.

"After close to a decade at Havas, I've decided to conclude my chapter with the agency," Yap said to PRovoke Media. "It has been a privilege to build Havas Play Singapore, and previously Havas Red and Socialyse alongside such talented teams and trusted partners."

He noted that together, the team tripled the size of the business, delivered consistent double-digit growth year after year, earned multiple awards, and established the agency as one of the region's most recognised leaders in social media, content and influencer marketing.

"I'm incredibly proud of what we've built together and grateful for the journey. As I look ahead, I'm excited to channel these experiences into new opportunities where I can continue building, scaling and solving meaningful challenges," he said.

In her new role, Goh will lead the strategic direction and growth of Havas Play in Singapore, overseeing client partnerships, integrated campaign development and business expansion across the agency's social, content, influencer and performance marketing offerings.

She brings extensive experience across marketing, communications and digital engagement, with a strong track record of building brands, leading high-performing teams and delivering impactful integrated campaigns across Southeast Asia.

Since its establishment, Havas Play Singapore has built a strong integrated offering across content, influencer, partnerships and experience-led marketing, delivering culture-driven campaigns for clients across sports, entertainment and lifestyle. Recent work includes end-to-end marketing for the Singapore Tennis Open 2025, regional launches for Toyota, a creator-led campaign for Nikon across Asia-Pacific, and innovative brand experiences such as AIA's bespoke Monopoly activation - demonstrating its ability to drive both engagement and performance.

“Teresa's appointment marks an exciting next phase for Havas Play Singapore. We've been steadily building a strong offering with Havas Play here, delivering integrated, culture-led work for clients across sports, entertainment and lifestyle," said Pankaj Nayak, CEO, Havas Media Network Singapore and president, SEA - Havas Media. " Teresa brings a strong combination of strategic thinking, client leadership and deep experience across the evolving digital and content landscape. As brands look for more integrated ways to engage audiences, Teresa is well positioned to lead the business forward and further strengthen our offering.”

“I would also like to extend my heartfelt thanks to Kenny for his contributions to the agency. His leadership and dedication have been instrumental in shaping the growth of Havas Play in Singapore, and we wish him the very best for his future endeavours," he added.

“Southeast Asia is one of the most exciting and complex marketing landscapes today. Consumers here are highly digitally sophisticated and can spot inauthenticity instantly. Brands need to connect through culture, communities and meaningful content, going beyond any single channel or format," said Goh.

"Trust isn't built in a single scroll; it's built across experiences - online and offline. Havas Play's integrated capabilities across social, content, influencer and performance marketing create powerful opportunities for more authentic and impactful engagement. I'm excited to be joining the team and building on the strong momentum of the business," she added.

Goh will work closely with regional leadership to further scale Havas Play's offering in Singapore, helping brands build deeper engagement with audiences through culture-led and performance-driven marketing.

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