(MENAFN- Mid-East Info) An instaxTM that can capture videos and“hand them over” in instaxTM print!
Enjoy a time-travel experience with“Eras DialTM” effects inspired by various eras!
Dubai, United Arab Emirates/ Gulf Press, April 2026 – FUJIFILM Corporation announces the launch of the“instax mini Evo CinemaTM” (mini Evo Cinema), a new model in the instaxTM hybrid instant camera“Evo series”. It is available across all retail stores and online in the Middle East & GCC.
The“Evo Series” is a hybrid instant camera that allows users to take pictures with viewing the LCD monitor on the back of the camera and select their favorite shots to print and enjoy an immersive photography experience with a variety of creative effects.
The mini Evo Cinema can capture both still images and videos. It converts captured video data into a QR code※1 and creates an instaxTM print together with a still image cut out from the video, allowing users to“hand over a video”. By turning videos into instaxTM prints, users can not only preserve memorable moments spent with loved ones in tangible form, but also easily revisit the video anytime via the QR code.
As a new feature, the camera is equipped with the“Eras DialTM”, which lets users experience effects inspired by different eras.10 Eras DialTM effects are available, including“1960” inspired by 8mm film cameras. Each effect has 10 adjustable levels, offering a total of 100 possible expressions. These effects capture the unique flavor of each era, letting users shoot extraordinary, special videos and still images with a sense of time travel.
The camera features a vertical grip design inspired by Fujifilm's“FUJICA Single-8”, an 8mm camera introduced in 1965. Its meticulously crafted design and analog operation enhance the enjoyment of shooting and printing.
The dedicated app※2 allows users to edit videos by combining clips and adding cinematic opening and ending templates, making it possible to create them more special. Furthermore, it features a“Direct Print Function” that lets users turn smartphone images into instaxTM prints.
The mini Evo Cinema is a 3-in-1 camera that not only captures videos and still images but also functions as a smartphone printer.
Fujifilm will continue to expand the world of the“instaxTM” instant photo system that allows people to enjoy on-the-spot photo printing.
※1 QR Code is a registered trademark of Denso Wave Incorporated. After printing a instaxTM print with a QR code, it is necessary to upload the video data to the server via the“instax mini EvoTM” app. The download period for video data is two years from the time they are uploaded to the server via the
dedicated smartphone app along with the captured images.
※2 A free app for Android and iOS devices. It is available for download from Google Play for Android devices and from App Store for iOS devices. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used in Japan under license from Aiphone Co., Ltd. The iOS trademark is used under license from Cisco in the United States and other countries.
Product Name, Release Date, Price
| Product Name |
Release Date in the MENA & GCC region |
Price |
| (1) Hybrid Instant Camera
“instax mini Evo CinemaTM” |
March |
$460
(Price may vary as per each market)
Available in the UAE to purchase from Grandstores here for
AED 1,699 |
|
(1) Hybrid Instant Camera“instax mini Evo CinemaTM”
Main Features of the“instax mini Evo CinemaTM”
(1) Capture videos and hand them over as instaxTM prints with QR codes
Capture videos up to 15 seconds long with simple controls-press and hold the shutter button to record, release to pause, and shoot multiple cuts with ease. Recorded videos can be reviewed instantly on the rear monitor, and users can select their favorite scenes to print as instaxTM prints with a QR code for immediate sharing. By scanning the QR code with a smartphone, the video can be replayed with an instaxTM frame or downloaded for easy posting on social media and sharing with friends.
(2) Features various“Eras DialTM” effects inspired by different eras
Featuring 10“Eras DialTM” effects, inspired by 8mm film cameras of the 1960s and“1970”, evoking the texture of color CRT televisions from the 1970s. In addition to visual textures, each effect incorporates subtle details such as noise and tape flutter to recreate the feel of the era. Each effect offers ten adjustable degree levels, enabling a total of 100 unique expressions. Audio is also processed with“Eras DialTM” effects, adding distinctive sound characteristics, while certain effects even play nostalgic sounds-such as the whir of film reels-during shooting, creating an immersive experience that feels like stepping back in time.
(3) Design that enhances the shooting experience with a vertical Grip and analog feel
The camera body features a classic, premium design in black and gray, adopting a vertical grip style reminiscent of Fujifilm's“FUJICA Single-8”, the groundbreaking 8mm home movie system launched in 1965 that made everyday video recording accessible to everyone. Details such as the tactile“Eras DialTM”, which delivers a satisfying click with every turn, and the“Print Lever,” designed to evoke the feel of winding film by hand, add to the analog charm and expand the joy of shooting and printing.
Users can easily shoot while checking the rear monitor or enjoy an immersive experience by attaching the included viewfinder accessory. The grip attachment further improves handling, ensuring stable operation and allowing users to focus on capturing the perfect shot.
(4) Dedicated app for viewing and editing captured videos
The dedicated app allows users to view videos captured with mini Evo Cinema on their smartphones and combine multiple clips to create truly special content. In addition to Bluetooth, Wi-Fi connectivity is supported for faster transfers and the ability to preview and select videos or still images before sending.
In the gallery, users can browse and edit transferred videos and still images. Multiple clips can be combined into a single video of up to 30 seconds, with cinematic opening and ending templates available for added impact.
A“Poster Template” feature lets users design instax printsTM with a movie-poster look by adding titles and text for a personalized touch.
The“Direct Print” function enables printing of photos and favorite images stored on a smartphone directly with mini Evo Cinema.
By linking with the dedicated app, mini Evo Cinema serves as a 3-in-1 device-capturing videos and still images while also functioning as a smartphone printer.
“instax mini Evo CinemaTM” promotion
The mini Evo Cinema is a hybrid instant camera that not only lets users capture videos and turn them into instaxTM prints, but also offers ten“Eras DialTM” effects inspired by different eras, creating an experience that feels like stepping back in time. The promotional tagline“One camera, decades of possibilities” expresses our hope that users capture extraordinary, era-themed scenes as instaxTM prints. The tagline is used online, on social media and at stores to communicate the appeal of the“mini Evo Cinema” to as many people as possible.
About Fujifilm:
Fujifilm, a global leader in imaging and photography, offers a diverse range of products and solutions to meet the evolving needs of consumers and professionals. With a rich history of innovation, Fujifilm continues to inspire and excite through cutting-edge imaging technologies.
About INSTAX:
The“INSTAX” series of instant cameras, launched in 1998, marks its 25th anniversary in 2023. Originating from Japan, INSTAX has evolved into a global brand marketed in over 100 countries worldwide, including Middle East, Europe, Americas, China and Southeast Asia.“INSTAX” are enjoyed not only for their ability to print a precious moment on the spot but also as a new communication tool or tool of self-expression for conveying inner sentiments. The customer base is rapidly increasing with the expansion of product lineup, including analog instant cameras, hybrid instant and digital cameras that are equipped with a rear monitor and allow users to choose a picture to print, and smartphone printers for printing images in a smartphone with ease. Fujifilm has actively promoted collaboration in far-reaching fields globally including fashion, music, sports, and games.
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