Buy Gold For Nearly 70% Less? UAE Shoppers Warned About Jewellery Scams

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UAE residents and shoppers have been warned against buying gold and jewellery from fake websites selling products at prices up to two-thirds lower than the original market rates.

“We're getting some complaints that people are paying Dh1,000 for six grams of gold when the price is Dh3,000. It doesn't make sense. Shoppers should buy from reputed online stores, not from unknown or fake websites,” said Tawhid Abdullah, chairman of Dubai Jewellery Group.

He advised UAE residents and consumers to always check the latest official prices on the Dubai Jewellery Group's website to ensure that they are not being unfairly charged during online transactions.

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“You can find out the price per gram of gold on the Dubai Jewellery Group website. If somebody is selling it at one-third of the original price, that means it is a scam,” he told Khaleej Times during a recent interview.

Abdullah, who is also the founder and CEO of Jawhara Jewellery, also cautioned shoppers about major fluctuations in gold prices, sometimes reaching up to 20 per cent in a single day.

Gold prices reached a record high in January 2026 but plunged in March due to the Middle East war involving the US, Israel, and Iran. Prices reached as high as $5,500 per ounce in January but fell to $4,765 per ounce on April 1.

Importantly, Dubai Police have also warned against advertisements and social media posts selling gold and jewellery at competitive prices through fake companies.

In November 2025, Dubai Jewellery Group published the rate for 14K gold for the first time, pricing it at Dh301.75 per gram. On Wednesday, it was trading at Dh340.25 per gram.

Speaking on the sidelines of the launch of a new jewellery collecion, Tawhid Abdullah said there is strong demand for 14K gold jewellery from visitors coming from Eastern European and CIS countries.

“14K gold jewellery has seen very good demand, especially when gold prices were high. Dubai receives people from all over the world, and visitors from some countries like the CIS and Eastern Europe ask for 14K gold jewellery. Since Dubai is a global hub for jewellery, we can't ignore that segment or fail to fulfil their needs,” he added.

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