Multiply Raises $9.5M For Self-Learning Ads, Reports 300%-500% Pipeline Increase For B2B Companies
San Francisco, CA, March 18, 2026 (GLOBE NEWSWIRE) -- Multiply is the first AI-native media agency for B2B companies. All marketers know that in traditional advertising, campaigns start losing effectiveness the moment they launch. Creative gets stale and audiences tune out. Multiply calls this phenomenon“decaying ads.”
Today, the company emerged from stealth with $9.5 million in funding to introduce what it calls the next paradigm: Self-Learning Advertising, where ads use internal data to continuously get better on their own. The round was led by Mayfield, with participation from Sorenson Capital, Instacart Co-Founder Max Mullen, Google Head of Gemini and Google Labs Josh Woodward, and executives from HubSpot, Braze, Issuu, Brex, Sierra, and Common Room, among others.

Multiply founders Matt Jayson and Ashish Warty.
Early customers report outsized impact in sales pipeline generated from ads. Vanta, a leader in security automation, which has raised over $500 million from Sequoia Capital and other top VCs, shared:“We've seen 770% more sales meetings, we build and test faster with their AI, and their team is strategic, hands-on, and operates as trusted partners.” Listen Labs, the leading AI customer research platform that has raised $100M, said LinkedIn has become its most efficient paid channel for new leads, with campaigns performing 5X above LinkedIn benchmarks. Across customers, the common thread is velocity, and lead quality, and pipeline impact.
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