(MENAFN- GlobeNewsWire - Nasdaq) U.S. Mental Health Apps Market was valued at USD 3.87 billion in 2025 and is expected to reach USD 18.14 billion by 2035 owing to increasing insurance reimbursement for digital therapiesAustin, Feb. 27, 2026 (GLOBE NEWSWIRE) -- According to SNS Insider, The Mental Health Apps Market size was valued at USD 9.61 billion in 2025 and is expected to reach USD 45.12 billion by 2035, growing at a CAGR of 16.73% over 2026-2035.
The global mental health apps market is witnessing strong growth driven by the rising demand for digital mental wellness solutions. Increasing adoption of anxiety and depression management platforms, stress relief and meditation apps, and AI-powered behavioral health tools is transforming how individuals access mental care. Moreover, the expanding use of telepsychiatry services and the growing focus on workplace mental wellness programs are accelerating market expansion across iOS, Android, and cross-platform solutions. Employers and healthcare providers are increasingly investing in app-based cognitive behavioral therapy (CBT) and mindfulness tools to improve employee mental health outcomes, further fueling domestic and international market growth.
Mental Health Apps Market Size and Forecast:
Market Size in 2025: USD 9.61 billion Market Size by 2035: USD 45.12 billion CAGR: 16.73% from 2026 to 2035 Base Year: 2025 Forecast Period: 2026–2035 Historical Data: 2022–2024
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The U.S. Mental Health Apps Market was valued at USD 3.87 billion in 2025 and is expected to reach USD 18.14 billion by 2035, growing at a CAGR of 16.82% during 2026-2035.
The U.S. represents the largest market for mental health apps, primarily driven by the high prevalence of anxiety and depressive disorders, growing insurance reimbursement for digital therapeutics, and a well-developed mobile health application ecosystem.
Rising Global Prevalence of Mental Health Disorders to Boost Market Expansion Globally
The market share of mental health apps is expected to grow due to the rising prevalence of mental health disorders worldwide. This is primarily due to the rise in working-age populations' rates of depression, anxiety, PTSD, and burnout, especially in the wake of the COVID-19 pandemic. Millions of people are searching for easily accessible, private, and reasonably priced digital mental wellness solutions due to the severe lack of mental health specialists and the stigma attached to in-person therapy. The market's base is growing, self-guided and clinician-connected app platforms are becoming more popular, and the market's overall share is increasing globally due to these dynamics for the pervasive unmet mental health demands.
Mental Health Apps Market Segmentation Analysis:
By Platform
The iOS segment accounted for the highest revenue share of approximately 52.34% in 2025, owing to higher average consumer spending per app on the Apple App Store, and stronger willingness to pay for premium mental health subscriptions among iPhone users. Android segment is anticipated to achieve the highest CAGR of nearly 17.28% during the 2026–2035 period, driven by the massive and growing Android user base across Asia Pacific, Latin America, and the Middle East & Africa, where smartphone penetration is expanding rapidly and free-to-download mental wellness apps are gaining significant traction.
By Application
The depression and anxiety management segment accounted for the highest revenue share of approximately 38.46% in 2025, owing to the high and rising global burden of depressive and anxiety disorders, the growing clinical legitimacy of app-based CBT and mood tracking tools. The wellness management segment is anticipated to achieve the highest CAGR of nearly 17.91% during the 2026–2035 period, driven by the increasing demand from health-conscious consumers seeking preventive mental wellness tools beyond clinical therapy, and by the rapid growth of corporate wellness contracts.
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Mental Health Apps Market Regional Insights:
Asia Pacific is the fastest-growing segment in the mental health apps market with a CAGR of 18.62%, as the awareness about mental health disorders, government-backed digital health initiatives, and the dismantling of mental health stigma in countries such as Australia, Japan, India, and South Korea is growing.
North America held the largest revenue share of over 41.28% in 2025 of the mental health apps market due to an established digital health ecosystem, high levels of mental health disorder awareness, and increased willingness among consumers and employers to invest in on-demand mental wellness solutions.
Major Players Analysis Listed in the Mental Health Apps Market Report :
Headspace Health Calm BetterHelp Talkspace Woebot Health Noom Inc. Sanvello Health Happify Health Spring Health Lyra Health Modern Health Ginger Insight Timer MindDoc Daylio eMoods SuperBetter LLC Mindfulness Apps Ltd. Ten Percent Happier Cerebral Inc.
Mental Health Apps Market Recent Developments:
In February 2025, Headspace Health expanded its enterprise mental health platform with AI-powered personalized stress management and burnout prevention programs, targeting large employer clients and health plan partners across North America and Europe to improve workforce mental wellness outcomes.
In July 2024, Calm launched an enhanced corporate wellness suite featuring personalized meditation and stress management programs integrated with HR and benefits platforms across major U.S. and European enterprise clients, expanding its B2B revenue base and workforce mental wellness reach.
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Exclusive Sections of the Report (The USPs):
USER ADOPTION & ENGAGEMENT METRICS – helps you evaluate download growth, active user ratios (MAU), feature utilization trends (meditation vs. therapy vs. mood tracking), and NPS benchmarks to identify retention strength and platform stickiness. REGULATORY COMPLIANCE & CLINICAL VALIDATION METRICS – helps you understand adherence to FDA Digital Therapeutics and SaMD standards, evidence-based content validation rates, HIPAA audit performance, and future Prescription Digital Therapeutics (PDT) reimbursement pathways. IMPLEMENTATION & OPERATIONAL EFFICIENCY METRICS – helps you assess onboarding timelines and cost structures, employer and health plan integration efficiency, measurable mental health outcomes, and ROI performance indicators. EHR, WEARABLE & TELEHEALTH INTEGRATION RATE – helps you identify the level of interoperability with healthcare ecosystems, including EHR systems, wearable devices, and virtual care platforms, which impacts scalability and enterprise adoption. SECURITY & DATA PRIVACY METRICS – helps you gauge breach incidence rates, adoption of end-to-end encryption, advanced security frameworks, user trust indicators, and compliance with emerging state-level mental health data protection regulations.
Mental Health Apps Market Report Scope:
| Report Attributes | Details |
| Market Size in 2025 | USD 9.61 billion |
| Market Size by 2035 | USD 45.12 billion |
| CAGR | CAGR of 16.73% from 2026 to 2035 |
| Base Year | 2025 |
| Forecast Period | 2026-2035 |
| Historical Data | 2022-2024 |
| Key Segments | . By Platform Type (Android, iOS, Others)
. By Application Type (Depression and Anxiety Management, Meditation Management, Stress Management, Wellness Management, Others) |
| Regional Analysis/Coverage | North America (US, Canada), Europe (Germany, UK, France, Italy, Spain, Russia, Poland, Rest of Europe), Asia Pacific (China, India, Japan, South Korea, Australia, ASEAN Countries, Rest of Asia Pacific), Middle East & Africa (UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa), Latin America (Brazil, Argentina, Mexico, Colombia, Rest of Latin America). |
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