Nuphy Launches New Focus-Driven Keyboards At CES 2026

LAS VEGAS, Jan. 12, 2026 (GLOBE NEWSWIRE) -- At CES this year, keyboard and input device brand NuPhy announced its latest product lineup and made its position clear: its keyboards are not designed to please everyone, but to serve people who value long-term typing comfort, thoughtful design, and attention to detail.

During the show, NuPhy attracted sustained attention from engineers and developers, particularly visitors from Silicon Valley who spend long hours typing each day. Many stayed to test the keyboards in depth, paying close attention to typing feel, comfort over time, and overall usability. According to the company, that response reflected a deliberate positioning strategy centered on users who value experience and design in daily tools.

That clarity prompted discussion among visitors and media about how the brand defines its audience and balances experience, design, and accessibility. For NuPhy, this approach has been consistent since day one.

“We don't believe truly valuable keyboard design is about trying to please everyone,” said Roe, CEO of NuPhy.“It's about creating a long-lasting experience for a clearly defined group of users. For us, tools aren't just collections of features. They're the objects people touch first and use most every day-at work, during creative flow, and even when they're winding down.”

This philosophy was not always easy to uphold. In its early days, the team repeatedly debated whether to lower standards to reach a broader audience or compromise between experience, design, and cost. Over time, the conclusion became unavoidable. If NuPhy could not defend the original purpose of why the product existed, then trying to satisfy everyone would lead to something forgettable. As Roe put it simply:“Only interesting products are worth making.”

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