360-Degree Content Marketing Boosts Cybersecurity Sales By 40% With Viacon

(MENAFN- Market Press Release) January 6, 2026 11:27 pm - A 360-degree content strategy case study showing how Viacon accelerated cybersecurity growth and achieved a 40% increase in sales.

Viacon, a leading growth and content marketing partner for B2B brands, has today announced that it has helped a leading cybersecurity brand achieve 40% growth in sales. They have used their 360-degree content marketing strategy that leveraged a data-backed and full-funnel approach and delivered the results in a competitive segment like cybersecurity.

With long sales cycles, complex buyer journeys, and rising marketing noise, the cybersecurity brands often struggle to convert their technical expertise into commercial success. Now, Viacon addresses this challenge with a unified content system. It spanned across brand positioning, thought leadership, demand generation, and sales enablement.

This strategy combines SEO-optimised landing pages, high-authority blog content, in-depth whitepapers, case studies, email nurturing campaigns, and other conversion-focused content. Each content piece was then aligned with different stages of the customer journey, increasing engagement and conversion. Additionally, by integrating content performance analytics and implementing continuous optimisation, Viacon ensured consistent engagement, qualified lead growth, and improved deal velocity.

The key outcomes of this campaign are -

1. 40% increase in the sales numbers.

2. Significant improvement in lead quality and conversion rate.

3. Improved organic visibility across cybersecurity-related keywords.

4. Stronger alignment between marketing and sales teams.

On behalf of Viacon, the CDO and COO, Dr Ejaz Ahmed, mentioned that“We have seen that trust and credibility drive the cybersecurity segment. And a complex sector like this requires a tailored content marketing approach to crack through and find success. Hence, we implemented our 360-degree technique, which not only created visibility and trust but also educated decision-makers and empowered sales teams with the right content. All of these culminated in this milestone of 40% increase in sales figures.”

Viacon's success highlighted a key shift in the B2B cybersecurity marketing. Today, isolated marketing campaigns are no longer valuable as they don't leave the same impact as before. Instead, a more integrated campaign designed as per the business requirements, with continuous optimisation, delivers the most impact.

As the cybersecurity threats continue to rise and customer expectations evolve, Viacon remains committed to helping brands scale through measurable and insights-led content marketing solutions.

Portfolio

Sangfor Technologies saw a similar improvement in its website's performance through Viacon's content marketing efforts. Sangfor was struggling to make mark in a competitive market, but with Viacon's curated efforts, saw a 27% increase in website visitors and a 7k growth in organic keywords.

Contact us to unlock similar success for your brand.

About Viacon

Viacon is a growth-focused content marketing company that specialises in designing and deploying campaigns for B2B, SaaS, and technology brands. With a unique combination of strategy, SEO, creativity, and performance analysis, Viacon helps brands build credibility and drive revenue through impactful content across the marketing funnel.

MENAFN07012026003520003262ID1110567841