Tuesday, 02 January 2024 12:17 GMT

UAE Golf Revolution: Merging Innovation And Entertainment For A Bright Future


(MENAFN- Khaleej Times)

Golf in the UAE is in a fascinating place; it is visible, vibrant, and undeniably thriving. Over the past few years, the game has evolved rapidly, driven by a combination of population growth, increased international tourism and a broader interpretation of what 'golf' can be in a modern, sports-loving city.

Few developments have symbolised that shift more clearly than the arrival of Topgolf Dubai, a trailblazing hub for golf and entertainment in the UAE.

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Its success was immediate and unmistakable, introducing thousands of non-golfers to the game through an entertainment-first model that has flourished in other parts of the world. In hindsight, many wondered why it did not arrive sooner; though progress is always easier to assess looking back.

That momentum has since continued. Indoor golf facilities, simulator venues and hybrid coaching-entertainment concepts have expanded across Dubai and beyond, appearing in malls, urban leisure spots and even private homes. Technology has helped redefine access, allowing people to engage with golf in shorter, more flexible formats that suit contemporary living.

Making golf more accessible

At the same time, the economics of golf are clearly shifting. Pricing models increasingly reflect supply and demand, mirroring successful global trends. While this is a natural evolution in a premium leisure market, it places renewed importance on ensuring that golf remains accessible, especially for beginners taking their first swings

Participation data will be key. Looking beyond the number of rounds played, understanding driving range use, simulator activity and overall facility engagement would give a clearer picture of golf's reach in the UAE. With an estimated 22,000-plus resident golfers, understanding whether, and how quickly, that number is growing could help shape the future of the industry.

There is also tangible excitement around what comes next. The upcoming arrival of Topgolf Abu Dhabi promises to further broaden the game's reach in the UAE, reinforcing golf's presence as both a sport and a social experience.

At the top end of the pyramid, the UAE's golf profile remains exceptionally strong. Premium clubs are showcased globally through televised DP World Tour events and other international tournaments, with the presence of world-class players adding to the region's allure. The fact that stars such as Rory McIlroy, alongside Dubai resident Tommy Fleetwood, speak so positively about the UAE only enhances its reputation as a world-class golf destination.

Elite golf, global appeal

World-class facilities, favourable climate and renowned hospitality have made the UAE aspirational, not only for tournament professionals but also for visiting golfers seeking high-quality experiences.

Memberships at many clubs remain robust, but the long-term conversation increasingly centres on youth engagement. Encouragingly, numerous initiatives led by the Emirates Golf Federation (EGF) and its partners are already making an impact. Yet access remains key. For young players, boys and girls, UAE Nationals and expatriates alike, having the right entry-level facilities that foster growth and interest holds the most significance.

The role of Par 3 courses, floodlit layouts and affordable practice environments cannot be overstated. These are places where curiosity often becomes commitment, and where passion takes root.

The results of that investment are beginning to show. UAE National Ahmad Skaik's recent move into the professional ranks, alongside the continued progress of Dubai-born talents such as Rayhan Thomas and Josh Hill, underlines the upward trajectory of elite golf in the country. Add to that the growing number of young players earning scholarships in the United States demonstrates that the pathway is clearly functioning.

However, the enduring question, both locally and globally, is one of scale. Golfing success has long been built on strong foundations, parental support, structured pathways and, crucially, numbers at the base of the pyramid. The broader the base becomes, the greater the chance of producing champions at the top.

Growth today, champions tomorrow

As the UAE golf industry reflects on more than three decades of progress, there is much to celebrate. The challenge now is an exciting one, ensuring that today's surge in interest, driven by entertainment, innovation and global exposure, successfully feeds the traditional game.

Are new golfers transitioning from entertainment venues to fairways? Is the balance between accessibility and aspiration being struck? And how will the next phase of growth be shaped?

As a new year begins, golf in the UAE is full of possibilities. The game is evolving, and the future from every perspective looks intriguing.

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Khaleej Times

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