India's Snack Culture Is Changing: LUKA Brings Better-For-You Makhana To The Modern Pantry

(MENAFN- Market Press Release) December 26, 2025 6:54 am - LUKA Organic Makhana by Indigra Industries Pvt. Ltd. taps into India's growing Better-for-You snacking trend, offering mustard oil-roasted, flavourful makhana crafted for modern, health-aware consumers.

Faridabad, Haryana – 26 December 2025
India's snacking habits are undergoing a quiet but decisive transformation. As consumers become increasingly aware of what goes into their food, refined flour–based snacks, deep-fried namkeens and heavily processed munchies are steadily being replaced by cleaner, smarter alternatives. At the heart of this shift lies a growing demand for“Better-for-You” (BFY) foods - products that strike a balance between health, taste and practicality.

Responding to this evolving consumer mindset, Indigra Industries Pvt. Ltd., a Faridabad-based food company, has introduced LUKA Organic Makhana, a thoughtfully crafted snack range designed for modern Indian lifestyles. Rooted in traditional Indian ingredients yet aligned with contemporary nutrition expectations, LUKA aims to redefine how India snacks - without asking consumers to compromise on flavour.

The Rise of Better-for-You Snacking

Across urban households, pantry shelves are changing. Parents are seeking healthier snack options for their children, professionals are looking for lighter alternatives during work hours, and families are becoming more conscious of ingredient labels. While ultra-clean, preservative-free foods appeal to a small niche, they often face challenges such as short shelf life, high costs and limited accessibility.

Better-for-You foods occupy the middle ground. These products may not eliminate every preservative, but they focus on reducing refined flour, cutting excess sugar, and replacing unhealthy oils with more traditional alternatives. This category is fast becoming the preferred choice for India's health-aware yet taste-driven consumers.

“Makhana fits perfectly into this space,” notes industry observers. Naturally gluten-free, light on the stomach and versatile in flavouring, fox nuts are emerging as one of India's most promising BFY snacks.

From Temple Food to Everyday Snack

Traditionally associated with fasting and religious occasions, makhana has long been valued in Indian households for its purity and satvik nature. However, its modern transformation into a mainstream snack has been driven by changing lifestyles and improved processing techniques.

LUKA Organic Makhana builds on this legacy while reimagining makhana for today's consumer. The brand uses carefully selected fox nuts, roasted in organic mustard oil, a cooking medium deeply embedded in Indian culinary tradition. Unlike commonly used refined or palm oils, mustard oil offers a robust flavour profile while aligning with regional food wisdom.

Flavours such as Perky Pudina reflect a modern taste preference, blending freshness with familiarity. The focus remains on clean seasoning, controlled sodium levels and transparent ingredient disclosure - values increasingly demanded by Indian consumers.

A Brand Built on Balance, Not Extremes

While some health-focused brands aim for absolute purity, often pushing prices beyond reach, LUKA adopts a more inclusive philosophy. The brand believes that healthier eating should be sustainable, affordable and enjoyable, not restrictive.

“Perfect health foods often serve a very small audience,” says a spokesperson from Indigra Industries Pvt. Ltd.“Our approach is to make everyday snacking better - by improving what matters most - ingredients, oil choice and processing - while keeping the taste familiar.”

This balanced approach allows LUKA to cater to a broader demographic, including families, working professionals and young consumers who want healthier options without abandoning indulgence altogether.

Transparency and Trust at the Core

In an era where consumers actively read labels, transparency has become a critical differentiator. LUKA's packaging clearly communicates nutritional information, ingredient sourcing and usage guidelines. With clearly marked vegetarian symbols, batch details, shelf-life information and export-ready labelling, the brand is positioned for both domestic and international markets.

Manufactured and marketed by Indigra Industries Pvt. Ltd., Faridabad, LUKA products adhere to applicable food safety and quality standards, ensuring consistency and reliability.

Export-Ready, Global-Minded

The demand for Indian Better-for-You snacks is not limited to domestic markets. Globally, consumers are seeking plant-based, gluten-free and minimally processed foods - categories where makhana holds natural advantages.

LUKA's product development and labelling strategy aligns with EU and US export expectations, making it well-positioned to serve the growing international appetite for Indian superfoods. With long shelf life, lightweight packaging and adaptable flavour profiles, makhana is increasingly being seen as India's answer to global snacking trends.

Shaping the Future of Indian Snacking

As awareness around refined flour, excessive sodium and unhealthy fats continues to grow, the future of snacking lies in mindful choices rather than extreme eliminations. Brands that respect traditional ingredients while innovating for modern needs are likely to lead this transition.

With LUKA Organic Makhana, Indigra Industries Pvt. Ltd. aims to be part of this movement - offering snacks that feel indulgent, honest and responsible at the same time.

In a market where consumers no longer want to choose between taste and health, LUKA presents a compelling alternative: snacking that's better for you, every day.

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