Airtel, Mirchi Cheer Kashmir's Data-Driven Dreams

Srinagar – Bharti Airtel and Mirchi have launched Airtel Mubarak, a new campaign celebrating 21 years of Airtel in Kashmir and the data-driven aspirations of the Valley's youth. Moving beyond traditional network messaging, the initiative highlights everyday moments enabled by connectivity-education, entrepreneurship, content creation, and staying in touch with loved ones.

Rooted in the local sentiment of saying“Mubarak” when something good happens, the campaign features on-air stories, interactive segments and digital content showcasing how young Kashmiris use high-speed data to learn, create and earn. Mirchi RJs will share personal“Mubarak” moments and invite listeners to recount calls, texts and data-powered milestones that shaped their lives. The campaign will also include contests and rewards for loyal Airtel customers.

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