(MENAFN- The Conversation)

• Associate Professor of Marketing, Toronto Metropolitan University

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Eugene Chan is Associate Professor of Marketing in the Ted Rogers School of Management at Toronto Metropolitan University (formerly Ryerson University). He holds a PhD in Marketing from the University of Toronto, a MA in Social Psychology from the University of Chicago, and an AB in Honors Psychology from the University of Michigan. He also has an ARCT (Hons) in Piano Performance from Canada's Royal Conservatory of Music.

He uses experimental and survey methods and draws on theories from diverse disciplines in the social sciences to study how people make choices, judgments, and decisions in the marketplace, in organizations, and in society. Generally, his research revolves around three themes. First, he studies how political ideology affects consumer behavior in both for- and non-profit contexts. Second, he studies how marketing, health, and science communication should be constructed and conveyed to best promote attitudinal and behavioral change for the better. Third, he studies how to prompt consumers to make green and environmentally-friendly choices and decisions. Many times, his research interests intersect.

His research has been published in top-tier outlets such as the Journal of Consumer Psychology; Annals of Tourism Research; Journal of Travel Research; Organizational Behavior and Human Decision Processes; International Journal of Research in Marketing; Journal of Experimental Psychology: General; Personality and Social Psychology Bulletin; Global Environmental Change; and Evolution and Human Behavior.

Eugene has previously taught at the University of Toronto (Canada); University of Technology Sydney and Monash University (Australia); University of Ljubljana (Slovenia); and Purdue University (United States).

Experience

• 2022–present Associate Professor, Toronto Metropolitan University
• 2020–2022 Associate Professor, Purdue University
• 2017–2020 Senior Lecturer, Monash University
• 2014–2017 Lecturer, University of Technology Sydney

Education

• 2014 University of Toronto, Ph.D. in Marketing
• 2007 University of Chicago, M.A. in Social Psychology
• 2006 University of Michigan, A.B. in Honors Psychology
• 2001 Royal Conservatory of Music, A.R.C.T. in Piano Performance

Grants and Contracts

• 2025 Social Sciences and Humanities Research Council of Canada Role: Insight Grant Funding Source: Government of Canada
• 2024 Social Sciences and Humanities Research Council of Canada Role: Insight Grant Funding Source: Government of Canada
• 2009 Social Sciences and Humanities Research Council of Canada Role: Doctoral Fellowship Funding Source: Government of Canada

Professional Memberships

• Australian and New Zealand Marketing Academy
• Association for Consumer Research
• Society for Consumer Psychology
• Society for Judgment and Decision Making

Research Areas

• Business And Management (1503)
• Marketing (1505)
• Public Health And Health Services (1117)
• Business Ethics (220102)
• Sustainability Accounting And Reporting (150106)
• Psychology (1701)

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