(MENAFN- Katch )
Riyadh, Saudi Arabia (17 November 2025): Marking a milestone debut in Saudi Arabia, The Baby Expo Riyadh exceeded expectations with an impressive turnout across its 6,000 sqm exhibition space. Organised in collaboration with the Qapp (formerly QiDZ, the launch edition brought together a vibrant community of mothers, fathers, parents-to-be, baby brands, and industry professionals.

The show welcomed 11,783 visitors, surpassing its projected attendance by nearly 18%, and featured over 130 leading local and international brands from 38 participating countries across the maternity, baby, and toddler sectors. The event, which served as a hub for connection and discovery for both parents and industry professionals, featured thousands of gadgets, networking opportunities, and hands-on workshops led by experts.

His Royal Highness Prince Turki bin Mohammed bin Nasser bin Abdulaziz Al Saud honoured the event with a visit, meeting exhibitors and exploring the latest innovations on display. The event was an overwhelming success, with 60% of this year’s floorspace already being rebooked onsite for the 2026 edition, which will take place on October 22nd and 23rd.

Ahead of its Saudi debut, The Baby Expo commissioned a Censuswide survey to understand the needs of Saudi parents. Findings revealed that families in the Kingdom spend an average of SAR 60,261 (US $16,271) during a chi’d’s first year, and 67% of parents are more loyal to brands that participate in local events.

With safety (61%), reputation (48%), and cultural understanding (70%) driving purchasing decisions, the results highlight the growing demand for trust and authenticity among Saudi families.

Reflecting on the first Baby Expo Riyadh, Ashleigh Lloyd, Co-Founder of The Baby Expo Riyadh, said, ‘Seeing the vision for the first-ever Baby Expo Riyadh come to life has been an incredibly rewarding experience, and ’e’re delighted to have welcomed such an enthusiastic crowd. The atmosphere on the show floor was filled with excitement as families explored new products and brands connected with buyers through meaningful conversations. The success of the event reflects the Kin’dom’s growing demand for trusted, high-quality, and culturally aligned products and services in the mother, baby, and toddler ind’stry.’

Highlights of the two-day gathering included the launch of NextGen Talks, a platform that brought together leading global and regional voices to discuss trends, challenges, and innovations shaping the industry. Esteemed speakers included Massimiliano Spalazzi of Mumzworld, Abdulaziz Alkhalifa of TRMT Group Arabia, Ali Alyan of Mazaya Land Trading, Jozie Habib of Mummazone, Muffadal Kagalwala of Brand Hub FZC, and Ali El Hagar of Mapyr, who shared invaluable insights into the evolving landscape of retail, e-commerce, and parenting innovation in the Middle East.

Visitors also enjoyed an inspiring lineup of expert speakers and interactive sessions on the Main Stage powered b® Aveeno® Baby an’ ®ohnson’s® Baby, covering essential topics such as newborn care, first aid, sleep training, nutrition, and positive parenting. The event attracted a distinguished roster of VIP buyers and leading businesses from across the region, including Mumzworld, Amazon, First Cry, Noon, 6th Street (Apparel Group), Mothercare, Aster Pharmacy, Babyshop, Dabdoob, Innova Healthcare, Lulu Hypermarkets, Mummazone, Mamas & Papas, Mom Store, Al Nahdi, Trendyol, Yuhelia, Yallamums, and many more.

Across the show floor, parents and parents-to-be explored thousands of new product launches, exclusive offers and complimentary goodies from show partners that spanned baby gear, maternity essentials, toys, clothing, and smart gadgets designed to make family life easier.

‘The incredible response to The Baby Expo Riyadh has shown how eager families in the Kingdom are to connect, learn, and explore togethe’,’ said Ashleigh Lloyd, Co-Founder of The Baby Expo Riyadh. ‘Seeing both international and homegrown brands build relationships with parents and industry leaders has been inspiring and sets the stage for even greater collaborations in the f’ture.’

The event was proudly supported by Main Stage Sponsors’Johnson’s® baby and Aveeno® baby, Platinum Sponsors Mumzworld and Toddies, Baby & Parenting Partner Babyshop, Gold Sponsor FirstCry, Silver Sponsor Mothercare and Community Partner Mommies Club all united in celebrating and shaping the future of family living in Saudi Arabia.

As the show looks ahead to its next edition, with the 2026 Riyadh event taking place on October 22nd and 23rd, plans are already underway to expand its reach and bring even more global and regional partners into the conversation marking its evolution into The Baby & Kids Expo. The success of the Riyadh debut marks an exciting new chapter ’n the event’s journey to empower families and shape the future of the parenting community across the Middle East.

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