(MENAFN- Market Press Release) October 29, 2025 3:11 am - The research explores where readers turn for information, what formats they trust, and what influences their purchasing decisions. Respondents shared their habits across print, digital, and social platforms.

Title Media asked over 2,000 people to reveal how they engage with media – online, via social media, websites, print publications, audio, video...

The research explores where readers turn for information, what formats they trust, and what influences their purchasing decisions. Respondents shared their habits across print, digital, and social platforms, giving a clear snapshot of today's media landscape.

Key findings include:

.66.7% of respondents said they would buy something after seeing it in a printed magazine.
.Print swept the board on trustworthiness, with respondents saying it feels more credible, premium and permanent.
.Digital scored higher for convenience and speed, but audiences cited ad fatigue and data-privacy concerns as major turn-offs.

The results highlight a growing shift: people are rediscovering the value of high-quality print at a time when online trust is at an all-time low. Yet digital remains essential for reach and immediacy, showing that the most successful marketing strategies should combine the two.

“Our aim was to get beyond assumptions. Marketers are realising that print isn't dead – in fact quite the opposite. It's become a mark of respect and credibility,” says Sam Harrington-Lowe, Managing Director of Title Media.“When a brand invests in print, it signals quality and attention. Yet digital still shines when it comes to immediacy. The results show just how complex and nuanced consumer habits are, and why marketers need to deploy a blend of both.”

Delving into habits like these is essential. It demonstrates where audiences are spending their time, but also what they value most – and what they're prepared to spend their money on. Digital may still dominate daily use, with social media and websites leading for quick access and discovery. But when it comes to trust, influence, and preference, print stands apart.

The evidence shows that while digital has reach, print carries authority and emotional connection. That balance is critical for any business deciding how best to communicate with its audience.

Read the White Paper

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