(MENAFN- 1)

From Legacy Clinic to Multi-Specialty Vision

When Mansoor Alshiha returned to Dubai after studying in the U. S., he found his mother’s pioneering clinic, Modern Vet, struggling. Once a respected villa practice from the 1990s, it had become outdated, overshadowed by competitors with newer equipment and sharper branding.

“It was painful. I walked back into what felt like a legacy brand in decline,” Alshiha recalls.

Instead of selling or downsizing, Alshiha set out to reimagine the clinic entirely, creating Dubai’s first multi-specialty veterinary hospital capable of handling complex cases at scale.

Building Systems for Scalability

Most clinics relied on a single doctor’s reputation — a fragile model. Alshiha relied on structured business systems: finance, HR, operations, and governance. These systems enabled multiple specialties to coexist and function efficiently.

“A single doctor can’t run orthopedics, oncology, dermatology, and cardiology. Systems can. That’s why we could scale more effectively than others,” he explains.

By combining structured systems with a true 24/7 emergency service, Modern Vet established credibility and trust, attracting complex cases that once required overseas referrals.

Patient-First Growth

Success followed naturally from focusing on quality care rather than chasing margins.

“Word of mouth isn’t the fastest return — it’s the slowest but surest. You don’t see ROI immediately, but compounded over time, it has massive effects,” Alshiha notes.

Crisis Leadership During COVID-19

When COVID-19 hit, panic swept the business world. Many veterinary clinics cut salaries, closed departments, or prepared for collapse. Modern Vet faced the same threat — Alshiha even drafted letters announcing 60% pay cuts.

“I thought we were finished,” he recalls.

Then, the opposite happened. With people stuck at home, pet owners noticed every limp, rash, or cough. Clinics deemed essential, Modern Vet was ready.

“During COVID, every kind of case walked through the door — cancers, fractures, heart conditions, emergencies. If we hadn’t been structured as a multi-specialty hospital, we wouldn’t have survived the caseload,” he explains.

Where competitors downsized, Modern Vet expanded, growing revenue by 40% during the pandemic and cementing its position as Dubai’s referral-style leader.

“Crisis is when real disruption happens. Anyone can grow in good times. Leaders grow in chaos,” Alshiha says.

From Clinic to Foundation of Vet Alliance

Modern Vet’s reinvention, scaling, and crisis leadership became the blueprint for Vet Alliance Holding, now MENA’s largest veterinary group.

“Reinvention is about more than survival. It’s about forcing yourself — and the market — to raise the standard,” Alshiha reflects.

What began as a small villa clinic is now Dubai’s flagship veterinary hospital, demonstrating that multi-specialty care, structured systems, and a patient-first ethos create not only growth but resilience in the face of disruption.

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