iFLYTEK is stepping up its engagement in the Middle East, unveiling two flagship AI products at GITEX 2025 in Dubai as part of a broader strategy to localise its offerings and anchor its presence in the region.

The company's showcase spans three core portfolios-AI Translation, AI Infrastructure and AI Solutions-tailored for Gulf markets, with particular emphasis on Arabic dialect support and secure deployment. Among the new offerings is the AI Translation Earbuds, designed to enable seamless multilingual communication, and the e-ink AINote 2 work device, both making their global debut at the event. The debut underscores iFLYTEK's intent to go beyond product marketing, emphasising solutions that address regional business needs.

Vincent Zhan, Vice President of iFLYTEK, asserted that the company is focused“to deliver intelligent solutions that address real business challenges” rather than merely present tech demonstrations. The firm has already placed a local team in Dubai to oversee deployment, maintenance, and customer support. It also customised algorithms to handle multiple Arabic dialects, expecting that linguistic responsiveness will differentiate it from global rivals.

iFLYTEK's portfolio for the event includes the Spark WallEX system, designed for intelligent space management, along with Spark Smart Blackboard and Spark GuideX. The firm says these are engineered to support a range of sectors, including education, healthcare, enterprise operations and government. Its“All-in-One AI Solution” is positioned as a secure infrastructure package for organisations seeking turnkey AI adoption.

The Middle East expansion is part of a larger international push. Outside Asia, iFLYTEK is targeting Europe, as trade tensions and regulatory pressures create incentives to diversify markets. It is reportedly planning offices in France and Hungary, with growth ambitions in Spain and Italy. In March 2025, Zhan cited tariffs in the US as influencing iFLYTEK's decision to look more aggressively into Europe and the Gulf.

China's AI giant also faces headwinds. It was placed on a US trade blacklist in 2019, making procurement of certain high-end components dependent on US approvals. To mitigate vulnerability, iFLYTEK has shifted many of its models to Huawei's chip platforms. It developed its Xinghuo X1 large language model in partnership with Huawei, reportedly running entirely on domestic chips. The firm claims to have pushed chip efficiency from 20 per cent to nearly 80 per cent of equivalent U. S. hardware, though Huawei leadership acknowledges that domestic chips still lag behind by a generation.

Market observers note that iFLYTEK's shift toward the Gulf aligns with governments in the UAE and Saudi Arabia pushing AI-first national strategies. However, the company must navigate regulatory, data residency and market competition risks. In the Gulf, local AI and language processing firms are emerging, and global players like Amazon and Microsoft are pressing deeper into the region.

iFLYTEK's presence at major global events is integral to its positioning. In July 2025, at MWC Shanghai, it launched the Spark All-in-One AI Machine and Dual-Screen Translator 2.0-capable of handling translation across dozens of languages-to reinforce its push into enterprise AI. The company has also rolled out smart products such as the AINOTE Air 2 across Asia and Gulf markets, with strong uptake in multilingual productivity segments.

Arabian Post – Tech

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