Dubai's Roads and Transport Authority (RTA) has launched annual incentive and reward programmes for taxi drivers and franchise companies, valued at over Dh8 million, as part of a broader push to enhance service standards across the emirate.

The move comes amid the rollout of 28 development initiatives in 2025, aimed at improving passenger comfort, operational efficiency, and overall service quality for Dubai's taxi sector. These initiatives extend to drivers, franchise companies, and passengers alike.

Key initiatives included deploying advanced technologies and high-precision sensors to monitor in-vehicle air quality in real time, enhancing operational monitoring, and upgrading driver uniforms with fabrics suitable for changing weather conditions, increasing allocations to six sets per driver.

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The RTA also implemented measures to improve passenger experience, such as replacing taxi seat fabrics with leather upholstery, linking trip evaluation results to RTA systems for continuous improvement, and equipping taxis with air fresheners to ensure a comfortable journey.

Adel Shakri, Director of Planning and Business Development at RTA's Public Transport Agency, highlighted the progress:“The completion rate of all initiatives reached 89.8% by the end of the third quarter of 2025, according to operational performance indicators and achieved results. Several high-impact initiatives remain under implementation in line with approved plans.”

“These initiatives are part of RTA's strategy to provide safe, comfortable, and sustainable mobility for passengers while supporting the objectives of Dubai's Smart City vision and reflecting the aspirations of our wise leadership."

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