(MENAFN- GlobeNewsWire - Nasdaq) The global game-based learning market is poised to reach $94.73 billion by 2033, experiencing a CAGR of 20.85% from 2025. Factors such as increasing digitalization, the effectiveness of gamified materials, and rising demand for interactive educational tools drive growth. Popular across various sectors, GBL is employed in education for complex subject comprehension, and in corporate training for skill development. Technological advancements in AR, VR, and AI enhance personalized learning, while challenges include high costs and resistance to change. Key markets include the US, India, and Brazil, amid significant technological investment and government support.Dublin, Sept. 29, 2025 (GLOBE NEWSWIRE) -- The "Game-based Learning Market Report by Component, Platform Type, Deployment Mode, Game Type, End-User, Countries and Companies Analysis 2025-2033" report has been added to ResearchAndMarkets's offering.
The world game-based learning market is expected to grow to US$ 94.73 billion by 2033, up from US$ 17.23 billion in 2024, at a CAGR of 20.85% from 2025 to 2033. The growth is fueled by rapid adoption of interactive and immersive learning tools, augmented digitalization in the classroom, and well-established effectiveness of gamified materials in enhancing learner motivation, engagement, and learning outcomes globally.
![]()
Game-based learning (GBL) is an elastic learning tool, utilized in all age groups and subjects, ranging from childhood education to corporate training. In education, it assists learners in understanding complicated issues in mathematics, science, and language using engaging simulations, quizzes, and strategy games. At the corporate and military levels, skill acquisition, compliance training, and soft skills are accomplished using GBL, enhancing the retention of information and making decisions under pressure. Its extensive use and track record of performance make GBL an appealing educational method.
Game-based learning has not only become highly popular but also universally embraced. The driver of this trend is technological development, widespread use of smartphones, and the increasing demand for learning platforms electronically. These countries include the United States of America, China, India, and some in Europe, which have adopted GBL in their formal education systems as well as e-learning markets. Its ability to facilitate active learning and critical thinking has established it as one of the top trends in contemporary education, getting the attention and approval of learners and educators around the globe for its interactive and effective results.
Growth Drivers in the Game-based Learning Market
Growing Adoption of Digital Education Tools
With educational institutions and organizations adopting digital transformation, the need for interactive tools for education is growing. Game-based learning environments offer an interactive, immersive experience that assists in increasing student attention, understanding, and retention. Education institutions are adopting educational games as part of their curricula to engage technology-oriented learners. The COVID-19 pandemic further catalyzed e-learning, showcasing the efficacy of game-based approaches in online environments.
In June 2025, Google Cloud announced the launch of Digital Campus on Google Cloud 3.0 in India, an AI-driven ecosystem for educational institutions. It seeks to revolutionize learning using Generative AI technologies and cloud infrastructure, solving teacher burnout and the need for increased AI capabilities. It provides package tiers, such as a combined B-Tech degree, to facilitate AI-first campuses.
Increasing Focus on Skills Development
Game-based learning facilitates the acquisition of critical thinking, problem-solving, collaboration, and communication skills. These soft skills are needed in academic and working life. Companies more and more use game-based modules as a tool for employee training, product training, and leadership development.
As the business world searches for more engaging and effective training methods, GBL offers quantifiable results and increased learner engagement than other forms of training. Ma 2024, In the dynamic and complex business world today, effective interpersonal skills are a competitive edge. To meet this requirement, Bengaluru-headquartered learning technology firm Kairos is set to shake the Indian market by empowering Learning and Development (L&D) professionals with game-based learning solutions to improve soft skills.
Advances in AR, VR, and AI
Technological improvements in augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) are changing the dynamics of game-based learning. These technologies enable adaptive, personalized learning experiences that react to the performance of individual learners in real time. Higher-level simulations and interactive spaces improve learning efficiency and fun.
As prices go down and availability increases, technology-based GBL is on the uprise in educational and business contexts. January 2024, Minecraft Education, the game-based learning platform developed by Mojang Studios, released Level Up Learning, a virtual event series created in partnership with the International Society for Technology in Education (ISTE). This effort is created to meet the evolving challenges in education and promote the platform's game-based learning strategy.
Challenges in the Game-based Learning Market
High Development and Implementation Costs
Development of excellent game-based learning solutions requires high investment in software development, instructional design, animation, and testing. For small schools or schools with limited funds, the financial barrier is a crucial constraining factor. Furthermore, the platforms usually necessitate compatible infrastructure and technical support, which might not be found in every region. The initial investment can discourage uptake despite future advantages.
Resistance to Change and Lack of Awareness
In spite of its benefits, game-based learning continues to meet resistance from teachers and institutions unaware of its benefits. Traditional models of learning tend to emphasize rote learning and standardized testing, leaving limited scope for innovation. Teachers might not have the training or confidence to incorporate GBL into their teaching methods. Breaking through this resistance demands awareness drives, professional development initiatives, and documented success stories to prompt wider adoption.
Key Attributes:
CONTACT: CONTACT:
Laura Wood,Senior Press Manager
...
For E.S.T Office Hours Call 1-917-300-0470
For U.S./ CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Comments
No comment