Kimberley Hardcastle

• Assistant Professor in Business & Marketing, Northumbria University, Newcastle

Kimberley is an Assistant Professor in Business & Marketing at Newcastle Business School (AACSB), Northumbria University. Prior to entering academia, she has worked in various marketing and business management roles in the F & B service sector. She has a PhD in Marketing and is a researcher, writer, speaker & advisor in Responsible Artificial Intelligence, AI Education, Algorithms & Platforms, Branding and Consumer Habits. In particular, she is keen to understand the societal impacts of emerging technologies (AI). Her current projects include The Responsible Development of AI and the societal implications of this in the North East. Kimberley is the Education co-lead at Northumbria's Centre for Responsible AI. Kimberley is working with North East partners to understand how we can adopt a citizen well-being approach to safeguarding and upskilling the region to ensure the NE is not left behind with emerging technology. She initiated such discussions after organising and delivering the first 'The North East AI Safety Summit' October 2023, which aimed to articulate a regional voice on the opportunities & threats of AI, & the responsible development of AI for NE industries, businesses & individuals with the intention of informing policy and the first Global Summit.

• –present Assistant Professor in Marketing , Northumbria University, Newcastle

• 2020 Northumbria University , PhD

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