Woman‐Owned Label Invictus Records Launches Indiegogo Campaign To Give Artists Ownership, Not Exploitation

(MENAFN- EIN Presswire)

More than a label, it's a movement.

Invictus Records, a woman‐owned independent label, launches a campaign to raise $30,000 by October 15, 2025.

EAST LONGMEADOW, MA, UNITED STATES, September 26, 2025 /EINPresswire / -- Music has always lifted voices above struggle-yet most creators live side‐by‐side with injustice.

Today, Invictus Records, a woman‐owned independent label, launches its Indiegogo campaign to raise $30,000 by October 15, 2025. The goal: build a label where artists don't sign away their rights-they own their music, share in the profits, and receive support for long‐term careers.


What Makes Invictus Different?
-Equity‐sharing deals: Artists signed to Invictus will hold equity both in their recordings and in the label itself.
-Transparency & fairness: Clear contracts that protect creators' rights-not ones that exploit them.
-Representation: Focus on women, LGBTQ+, and BIPOC artists who have often been excluded in this industry.
-Full artist development: Beyond just recording music-brand building, video production, and mentorship are central.

In typical major label deals, artists receive only 12‐16% of revenue. Meanwhile, streaming platforms pay approximately $0.003‐$0.005 per stream. Many talented creators work multiple jobs just to survive. Invictus aims to change that equation. By backing this campaign, supporters help build something sustainable and fair-a model that puts artists first.

“For too long, the system has rewarded corporations-not creators,” says Becky Lewis, founder of Invictus Records.“Invictus was born from the belief that artists deserve more than a contract-they deserve ownership, transparency, and a future. This campaign is our invitation for people who believe in music and fairness to join us.”

The $30,000 will be invested where it counts:

-Studio rental (6 months)
-Brand and website development
-Legal and licensing to protect artist rights
-Marketing and ads to help new artists be discovered
-Tools and infrastructure to run lean and effective

Invictus Records needs your support. With your backing, we can sign our first artists, release their music, and prove that a fair, equitable label model is not only possible-but powerful.

Back Invictus today:

About Invictus Records
Invictus Records is a woman‐owned independent label built on values of equity, transparency, and representation. Founded by Becky Lewis, it centers underrepresented creators-women, LGBTQ+, BIPOC-and builds them up with both business support and creative freedom.

rebecca osborn lewis
Invictus Records
+1 215-896-7202
email us here
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