Kokho Jason Sit

• Senior Lecturer in Marketing; Associate Head (Global), University of Portsmouth

Jason has been a marketing academic for over 10 years. Has a Ph.D. in Marketing from the University of Southern Queensland (Australia). Research specialism is in the areas of Customer Experience and Retail Shopping. And signature pedagogy is related to Experiential Learning. He teaches the modules of Dissertation and User Experience (human-computer interactions) at the University of Portsmouth. Prior to that, he was employed by Surrey University and Bournemouth University, responsible for coordinating their Retail programmes. His research work has appeared in the Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, International Review of Retail, Distribution and Consumer Research, Journal of Consumer Behaviour, Journal of Business Research, and Psychology & Marketing.

• –present Senior Lecturer in Marketing, University of Portsmouth
• 2023–present Associate Head (Global), University of Portsmouth

• 2011 University of Southern Queensland, Doctor of Philosophy

• 2022 Students' recalled desirability of game-based student response systems (GSRSs): a user experience (UX) perspective, Marketing Education Review
• 2022 Exploring crisis communications during a pandemic from a cruise marketing managers perspective: an application of construal level theory, Current Issues in Tourism
• 2022 Profiling shoppers' coping behaviours during a pandemic crisis: a regulatory focus perspective, Journal of Retailing and Consumer Services
• 2022 Re-examining the roles of experience quality at festivals: a comparative analysis using SEM and FSQCA, International Journal of Contemporary Hospitality Management
• 2022 Shoppers' neural responses to the mere social presence of others: insights from an enclosed mall, The International Review of Retail, Distribution and Consumer Research
• 2021 Free but fake speech: when giving primacy to the source decreases misinformation sharing on social media, Psychology & Marketing
• 2021 Fake news, social media and marketing: a systematic review, Journal of Business Research
• 2021 Perceived authenticity of online-only brands (OOBs): a quali-quantitative study with online consumers, International Journal of Retail and Distribution Management
• 2020 Service brand rehab: diagnosing trust repair mechanisms, Qualitative Market Research
• 2018 Showrooming and retail opportunities: a qualitative investigation via a consumer-experience lens, Journal of Retailing and Consumer Services
• 2017 Logistics impacts of student online shopping – evaluating delivery consolidation to halls of residence, Transportation Research Part C: Emerging Technologies
• 2014 Entertainment events in shopping malls - profiling passive and active participation behaviors, Journal of Consumer Behaviour

• The Chartered Institute of Marketing

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