An Analysis Of The Top 5 B2B Foreign Trade Platforms In China

(MENAFN- EIN Presswire) CHINA, September 18, 2025 /EINPresswire / -- According to the 2025 China Foreign Trade Development White Paper, over 70% of foreign trade enterprises conduct global business through B2B platforms, which have become a critical bridge connecting Chinese suppliers with global buyers. This article analyzes the top five B2B foreign trade platforms in 2025 based on market share, traffic performance, user feedback, and industry influence. This deep-dive analysis provides a valuable reference for businesses looking to choose the right promotion channel.

Top 5 B2B Foreign Trade Platforms in China for 2025

1. Alibaba: The Established Leader Offering End-to-End Services
Founded in 1999, Alibaba is one of the world's largest B2B e-commerce platforms and a go-to choice for Chinese foreign trade businesses. The platform leverages the Alibaba Group's ecosystem to offer a full suite of services, from product display and business matching to payments and logistics, serving buyers in over 190 countries and regions.

1.1 Key Strengths:
. Massive Supplier Database: The platform boasts over 20 million Chinese suppliers.
. Robust Trust System: Its "Gold Supplier" verification enhances supplier credibility.
. Full-Chain Services: It integrates payments, logistics, and financial services to simplify the entire trade process.

1.2 Featured Services:
. "RFQ Matching": Precisely pushes sourcing requests to help suppliers quickly connect with potential clients.
. "Global Gold": A one-stop marketing tool that supports keyword promotion, social media advertising, and more.
. "Trade Assurance": Protects the rights and interests of both buyers and sellers by offering a "refund guarantee" for payments.

2. Ecer : The Technology-Driven Growth Platform
Founded in 2009, Ecer is a foreign trade e-commerce search platform under Ecer Technology, specializing in using technology to drive global promotion for foreign trade businesses. The platform's mission is to "make foreign trade simpler" by leveraging advanced technology to help businesses build a global brand, accelerate growth, and achieve higher revenue.

2.1 Key Strengths:
. Technology-Driven: It uses search, cloud computing, and big data to enable "precise buyer matching" (e.g., recommending products based on a buyer's search habits). It has won multiple Google technology awards.
. Independent Branding: It helps enterprises build multilingual independent official websites and provides global SEO optimization, social media promotion, and other services.
. Full-Chain Services: Establishes a tripartite digital service system integrating "buyers-suppliers-supply chain," supporting 40,000 Chinese export enterprises in global digital expansion.

2.2 Featured Services:
. "Ecer": A precise search tool for global buyers that supports multiple languages, including English, Russian, and Spanish, helping suppliers find target market buyers.
. "AI Marketing System ": An integrated solution combining AI-powered website building and global marketing, enhancing efficiency and precision in website design, social media operations, and automated inquiry follow-ups.
. "Premium Product Database": It curates high-quality products from China (such as machinery, electronics, and home goods) and displays them to its 4 million verified global buyers.

3. Made-in-China: The Industry Expert in "Made in China"
Founded in 1998, Made-in-China is a well-established Chinese B2B platform that focuses on promoting "Made in China" products globally. The platform covers over 3,500 product categories, with a strong presence in industries like machinery, electronics, and chemicals.

3.1 Key Strengths:
. Industry Specialization: It focuses on key Chinese manufacturing sectors, providing tailored services like industry news and product comparison tools.
. Verification System: It partners with third-party verification companies like Dun & Bradstreet and Intertek to offer a "Verified Supplier" badge, building buyer trust.
. Flexible Search: It supports 11 languages, helping buyers quickly find suitable products.

3.2 Featured Services:
. "Sourcing Request": Buyers can post free sourcing requests (e.g., "inquire about 100 machine tools"), and suppliers can proactively respond.
. "Product Comparison Tool": Helps buyers compare prices, MOQs (Minimum Order Quantities), and delivery times from different suppliers.
. "Industry News": Provides the latest industry trends and reports to help businesses stay informed.

4. DHgate: The Pioneer of Small-Batch Wholesale
Founded in 2004, DHgate is an early cross-border B2B e-commerce platform that specializes in small-batch wholesale. The platform is easy to use and has low fees, making it suitable for small businesses and individual sellers entering the global market.

4.1 Key Strengths:
. Small-Batch Model: Supports small-quantity purchases with low MOQs (as low as one item), catering to the needs of small-scale buyers like independent retailers and e-commerce sellers.
. Logistics Solutions: Integrates global logistics partners like DHL, UPS, and postal services, simplifying the cross-border shipping process.
. Low Entry Barrier: It offers free registration and uses a commission-based fee structure (a percentage of each order), with no fixed annual fees.

4.2 Featured Services:
. "Small-Batch Wholesale Zone": Features products suitable for small-quantity purchasing, such as accessories, apparel, and electronics.
. "Logistics Tracking": Provides real-time tracking and a "lost package guarantee" (reimbursing the payment if a package is lost).
. "Seller Training": Offers courses on operations and marketing (e.g., "How to Optimize a Product Listing" and "How to Do Social Media Promotion") to help sellers improve their skills.

5. HC360: The Vertical Industry Expert
Founded in 1992, HC360 has a strong foundation in industries like chemicals, machinery, and automotive. The platform combines online and offline resources to provide targeted services to businesses.

5.1 Key Strengths:
. Vertical Industry Focus: Concentrates on specific industries, offering specialized services like industry news and offline exhibitions.
. Big Data Driven: Uses big data analysis to provide personalized recommendations (e.g., recommending products based on a buyer's browsing history).
. Offline Resources: Connects online and offline users through a range of exhibitions and conferences.

5.2 Featured Services:
. "Industry News": Provides the latest market trends and analysis to help businesses stay ahead.
. "Offline Exhibitions": Hosts multiple industry trade shows annually, attracting global buyers (e.g., the 2025 "HC360 Machinery Exhibition" had buyers from over 30 countries).
. "Enterprise Verification": Enhances supplier credibility through specialized certifications, which attracts high-quality buyers.

Christina Xi
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Global Trade

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