Zee 24 Taas' Ganpati Reportage In Maharashtra Reinforces Its Position As The State's Most Trusted News Destination

(MENAFN- ForPressRelease) Ganesh Utsav, Maharashtra's most revered and widely celebrated festival, witnessed an incomparable media coverage this year with Zee 24 Taas leading the way in delivering an immersive and culturally rich experience. From live updates at iconic mandals to specially curated programming capturing traditions, rituals, and the festive spirit, Zee 24 Taas ensured viewers were connected to every moment of Maharashtra's grandest celebration.

This year's Ganpati celebrations on Zee 24 Taas set a new standard for festive coverage, combining scale, depth, and impact like never before. Leading brands partnered with the channel to engage millions of viewers across Maharashtra, reflecting Zee 24 Taas' strong audience connect and credibility. Amid major political developments, the channel delivered balanced reporting that blended the cultural grandeur of Ganesh Utsav with timely updates and in-depth analysis, ensuring viewers stayed informed without missing the festive spirit. With extensive on-ground reporting from prominent mandals, specially curated festival shows, and robust digital integration including live streaming, interactive updates, and mobile and social platforms, Zee 24 Taas offered an immersive experience that went beyond traditional television, amplifying viewer engagement and reinforcing its position as Maharashtra's most trusted news destination, where devotion meets credible journalism.

Key highlights of the coverage included:

. Live on-ground reporting from prominent mandals in metro cities & both urban and rural Maharashtra, capturing the devotion, enthusiasm, and cultural vibrancy of the festival, with audiences reached across six continents, making it a truly global celebration.

. Special programming that explored the history, significance, and evolving traditions of Ganesh Utsav, including stories from rural Maharashtra, connecting viewers worldwide to the festival's cultural roots.

. Digital-first initiatives, including live streaming, interactive updates, and social media engagement, enabling global audiences to experience the celebrations in real time, with coverage highlighting both urban and rural festivities.

. Community stories and citizen voices from across Maharashtra, including rural regions, showcasing personal experiences and local celebrations, bringing the festival closer to viewers across the globe.

Mr. Kamlesh Sutar, Managing Editor of Zee 24 Taas, highlighted, "Ganesh Utsav is more than just a festival; it is a reflection of Maharashtra's rich culture, traditions, and collective spirit. This year, our team worked tirelessly to bring viewers live, on-ground coverage from iconic mandals across the state, capturing the energy, devotion, and vibrant celebrations in every city and community. Alongside showcasing these cultural moments, we ensured our audiences stayed informed about important developments and key news stories shaping Maharashtra. The enthusiastic response from viewers highlights their trust in Zee 24 Taas as a reliable source of information and as a channel that connects them to both the heart of the festival and the pulse of the state."

Mr. Karan Abhishek Singh, CEO of Zee Media Corporation Limited (ZMCL), added, "Our Ganpati coverage this year reflects our commitment to delivering engaging, accurate, and immersive content that connects with millions of viewers across Maharashtra. By combining live on-ground reporting, special festival programming, and strong digital engagement, we ensure audiences experience the celebrations in real time while staying informed about important developments. This approach strengthens our bond with viewers and reinforces the trust they place in our network."

Zee 24 Taas reinforced its position as Maharashtra's most trusted news destination with immersive Ganpati coverage that united live ground reporting, special programming, and digital engagement. By blending cultural storytelling with timely news, the channel set a new benchmark for festival journalism in the state.

Company :-Madison Specialist Communication Services Pvt. Ltd.

User :- Nicole Fernandes

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