Growth Strategy In A Crisis: Entrepreneur Dasha Ozden's Perspective

(MENAFN- The Arabian Post)

Entrepreneurship is a challenge, especially when it comes to your own project: a small restaurant, a boutique, or an online store. For many women, starting a business feels like a personal trial, a test of resilience. But in reality, any business is a game, an opportunity to grow, create something of your own, and bring ideas to life. And yes, every business faces crises. But this is a natural environment, like in sports: there are ups and downs, competitors, and unexpected situations.

Dasha Ozden , entrepreneur, investor, and finance expert, gave an interview to New York Weekly on the topic“Crisis as a Driver of Business Growth,” sharing her experience of how challenging moments in life and business can become a springboard for developme

“When you face a crisis, it's important not to panic and not to make rash decisions,” Dasha says.“Women, like men, face not only business crises but also personal ones. It's crucial to stay resilient, develop yourself, learn to manage your emotions, and approach the situation strategically.”

It was during such a moment in Dasha's life that a new challenge emerged. Her family experienced a serious financial crisis: a significant business debt in her spouse's company threatened their stability. For many, this would be a reason to give up or freeze, waiting for an external solution. But for Dasha, this crisis became a turning point. It mobilized her, gave her energy and focus to seek new solutions.“A crisis doesn't destroy if you see it as an opportunity. It provides a chance to rebuild the system, improve approaches, and learn how to manage a business,” she explains.

From that moment, Dasha actively began developing her business skills. She studied strategic planning, financial management, marketing, team building, and crisis management. This approach allowed her not only to survive a difficult period but also to lay the foundation for sustainable growth. For over six years, she has been growing her own business, launching new directions, entering international markets, mentoring aspiring entrepreneurs, and advising women taking their first steps in business.

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7 Key criteria for budding entrepreneurs:

1. Strategy. Every project requires a roadmap for several years ahead. Every decision should be part of an overall strategy, taking into account external economic factors, market specifics, and potential crises.

2. Passion for the project. Working on what you love motivates you to find solutions and overcome challenges. Passion is a vital resource, especially in difficult times.

3. Low initial investment. Even with limited capital, it is possible to test ideas, gradually scale the project, and minimize risks.

4. Crisis management. Crises are inevitable, but it is important to see opportunities in them. Dasha emphasizes the need to treat challenges as signals to improve systems, not as threats.

5. Team. A strong team complements the founder's skills and helps implement the strategy. Engaged employees accelerate growth, generate ideas, and shape corporate culture.

6. Financial planning. Analyzing income and expenses and understanding key financial metrics are the foundation of a sustainable business.

7. Marketing and clients. Studying the market, attracting new clients, and effectively promoting the product enable growth even in an unstable economy.

“If a founder doesn't understand their numbers and doesn't keep a finger on the pulse of the business, a startup turns into a gamble,” Dasha asserts.“Control, strategy, and engagement are the three pillars that sustain growth.”

A practical guide for entrepreneurs on turning a crisis into growth:

. Analyze opportunities, not losses. New niches and clients willing to pay for innovative solutions emerge during a crisis.

. Invest in skills and processes. Any sum invested in team competencies or optimizing business processes returns faster than investments in physical assets.

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. Create a culture for ideas.

People who think strategically generate energy and new approaches.

. Build multiple income streams. A single revenue source rarely survives a crisis; three to four ensure resilience.

Applying these principles allows businesses to maintain growth even in unstable economic conditions. According to Harvard Business Review (2022) , companies that adopt a strategic approach to crises increased profitability by 10–15% within the first two years after a recession.

Dasha's story is also significant from a gender perspective. Finance and strategic sectors have traditionally been considered“male-dominated.” But according to the World Economic Forum (2023) , the share of women entrepreneurs in education and B2B consulting has grown by 32% over the last five years. Dasha notes that women often find more flexible ways to address crises, integrating business decisions with values, which becomes a competitive advantage.

Today, Dasha develops new initiatives: a financial ecosystem, consulting for aspiring entrepreneurs, and international educational clubs. Her business profitability grows by 30–35% annually. Her story inspires women around the world, demonstrating that a systematic approach, strategic thinking, and the founder's personal engagement enable not only surviving a crisis but building an international business with sustainable growth.

“Every crisis is a mirror. Some see it as a collapse, others as a chance to start anew. I chose the latter,” Dasha concludes.

Learn more about Dasha Ozden, her cryptocurrency trading courses, and opportunities for financial growth on her official platforms. Her courses guide both beginners and experienced traders step by step through the crypto market, paving the way to independence and confidence in financial decisions.

Official Platforms:

🌐 Website

📸 Instagram

Author: Dasha Ozden - entrepreneur, investor, international market expert, specializing in digital assets, private investment, and financial independence development.

Also published on Medium .

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