Mrbeast Charts Telecom Waters With Phone Service Ambition

MrBeast is set to expand into telecommunications by launching a mobile phone service built using existing carrier networks, positioning himself as a mobile virtual network operator. According to investor materials seen by Business Insider, the YouTube star and his company plan to partner with carriers such as AT&T, T‐Mobile or Verizon, rather than constructing costly infrastructure.

The business model mirrors that of Mint Mobile, where Ryan Reynolds successfully used celebrity influence to drive value and ultimately sold the venture for approximately $1.35 billion. MrBeast's leverage rests on a staggering digital audience-more than 400 million YouTube subscribers-which, even with a modest conversion rate, promises an unusually large customer base for an MVNO.

MrBeast's broader strategy includes diversification across food, entertainment, gaming and now telecommunications. Feastables, his chocolate brand, recorded about $250 million in sales and more than $20 million in profit last year, while his media ventures, including a reality show, incurred nearly $80 million in losses. A phone service opens the door to a recurring‐revenue model to offset those losses.

Investor decks suggest this phone initiative could arrive in 2026, tying it to a broader push into fintech and mobile gaming. The financial playbook appears aggressive: Beast Industries has sought capital to fuel growth, aiming for a valuation above $5 billion, while continuing to reinvest heavily despite persistent losses of roughly $200 million.

Industry observers note that the MVNO path allows MrBeast to focus on marketing and fan engagement, leaving network operations and customer service to partners-a strategy that has proven effective for celebrity-backed telecom ventures.

Despite the promise, risks loom. The MVNO space is competitive, and most celebrity telecom attempts falter due to high churn, customer service challenges and slim margins. Yet MrBeast's operational acumen-evident in scaling Feastables and managing complex retail relationships-may give him an edge.

Feastables' retail distribution and MrBeast's command over digital engagement illustrate his growing sophistication in consumer branding-skills directly applicable to launching and managing a telecom offering.

While finer details such as pricing, subscriber perks or exclusive content remain under wraps, the venture signals an evolving model: creators leveraging their communities as a foundation for utility services beyond media content. If successful, MrBeast's telecom move could catalyse a shift in how mobile services are packaged and marketed, especially by influencer-led ecosystems.

MENAFN03092025000152002308ID1110010376