Arab Perfumes At Brazil's Beauty Fair

2025-09-02 02:20:32

(MENAFN- Brazil-Arab News Agency (ANBA)) São Paulo – The Beauty Fair takes place from next Saturday (6) to Tuesday (9) at Expo Center Norte in São Paulo, featuring Arab perfumes among the products showcased. Fragrances from the region have grown in popularity with Brazilian consumers in recent years and are expected to be among the highlights of the show, which will dedicate an exclusive pavilion to perfumery in this edition.

Among the companies listed as exhibitors at Beauty Fair that work with Arab perfumes are Al Ward, BR Brand Imports, Juno Importadora, World Scentz Perfumes Árabes, and Arab brand Lattafa Perfumes. Al Ward's owner, Julia de Biase, will give a lecture on Arab perfumes next Sunday (7), from 2:00 PM to 2:40 PM, at the Beauty Fair Led Arena in the Perfume Sector.

The list of exhibitors includes around 70 perfumery companies, including major Brazilian brands such as O Boticário and Água de Cheiro. In March of this year, the Beauty Fair's website Negócios da Beleza reported that the perfume pavilion was created following 2025 trends, at a time when the fragrance sector is experiencing a huge boom in the global beauty market.

According to material released at the time, the Latin American perfumery market grew 34% up to September of last year, with particular emphasis on Arab perfumes featuring intense oriental notes such as cardamom and oud. According to the Beauty Fair website, boosted by TikTok and Generation Z, these perfumes have gained popularity with their exotic packaging and long-lasting scent.

Beauty Fair presents itself as the largest beauty fair in the Americas. This year, the event celebrates its 20^th anniversary. More than 200,000 visitors, around 500 exhibitors, over two thousand brands, and BRL 800 million [USD 147 million] in business are expected. The fair is open to both professionals and the general public. In addition to product exhibitions, there are areas for industry debates, including technical content and training sessions.

Read more:
Businesswoman opens Arab perfume shop in São Paulo

Translated by Guilherme Miranda

Beauty Fair

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