GCO Hosts Digital Ads Strategies Course

Doha, Qatar: The Government Communication Office (GCO) is organizing a comprehensive course on 'Digital Advertising Strategies' for representatives from government and semi-government entities this week. The program aims to strengthen national competencies and enhance institutional communication teams' ability to effectively leverage digital tools and platforms for promotional campaigns in alignment with Qatar's national priorities.

Running from Aug. 31 - Sept. 4, the course is being delivered in partnership with major international platforms, including Meta, LinkedIn, TikTok, Google, YouTube, X, Snapchat and Amazon.

The course brings together 72 communication and media directors and officials from 44 government and semi-government entities across the country to develop strategic planning in digital advertising while building expertise in utilizing global digital platforms

"The Government Communication Office remains committed to developing our national workforce's skills and equipping them with the latest digital communication tools and knowledge," said HE GCO Director Sheikh Jassim bin Mansour bin Jabor Al-Thani. "This strengthens their ability to design and execute effective promotional campaigns that keep pace with the rapidly evolving global media landscape while supporting Qatar's comprehensive development, in line with our Third National Development Strategy."

His Excellency emphasized the value of strategic partnerships with leading global institutions and digital platforms, noting: " Through such collaborations, we deliver targeted training programs that meet specific government sector requirements, bring world-class expertise to our local talent, ensuring they remain at the forefront of digital communication and advertising innovation."

The five-day curriculum covers essential digital marketing foundations and best practices for the government sector, with a focus on developing content strategies. Participants will learn to strategically deploy these platforms in government campaigns to maximize reach, impact and communication effectiveness.

The program includes practical workshops featuring case studies of successful Qatari government campaigns, allowing participants to analyze outcomes and identify proven strategies. Attendees will develop end-to-end digital campaigns that reflect national priorities, from initial planning and development through to performance measurement.

This training course is part of a comprehensive professional development series organized by the GCO to enhance Qatar's institutional communication capabilities. The initiative focuses on building national expertise in media and digital advertising, positioning government communication as a strategic driver in achieving the Third National Development Strategy.

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