Wholviz Foods Launches Its New YBE Range YBE Kids, YBE Adults, And YBE Premium
(MENAFN- ForPressRelease)
29th August 2025, New Delhi: Wholviz Foods, a leading startup in clean-label and science-backed nutrition, today announced the launch of its new YBE range – YBE Kids, YBE Adults, and YBE Premium – designed to bridge daily nutrition gaps with delicious, nutrient-rich drink mixes for all age groups.
YBE Kids delivers 12g of protein per scoop, along with essential micro and macro nutrients to support growth and development for children above 7 years. Sweetened with unrefined jaggery and completely gluten-free, it offers a healthy yet tasty alternative to conventional kids' drinks. YBE Adults provides 17g of high-quality protein per scoop, sourced from a blend of milk, whey, pea, and brown rice proteins. Enriched with essential vitamins and minerals, it supports muscle maintenance, weight management, and overall well-being – suitable for active, sedentary, and senior adults alike. YBE Premium caters to health- and planet-conscious consumers with premium-quality ingredients and sustainable packaging in reusable glass jars, complete with a first-of-its-kind steel scoop.
"At Wholviz, we believe good health should be simple, enjoyable, and sustainable," says Apurv Mridul, Founder & CEO of Wholviz Foods. "Our new launches reflect our commitment to clean, effective, and science-driven nutrition for all age groups. With these products, we aim to not only meet the growing demand for quality protein but also educate consumers on what clean nutrition really means."
As India continues to battle widespread protein deficiency and misinformation around nutrition, Wholviz Foods is on a mission to bridge the nutritional gap with transparency, innovation, and purpose.
Both products are available via the Wholviz website and leading e-commerce platforms with a 10% discount on first purchase, along with plans underway to expand across modern retail channels.
About Wholviz Foods:
Founded in 2022, Wholviz Foods is a clean-label nutrition brand focused on bridging the nutrition gap in daily diets through science-backed, affordable, and wholesome products. Its offerings are designed for all age groups children, adults, and seniors, providing essential nutrients without compromising on taste or quality. With a strong emphasis on transparency, innovation, and convenience, all Wholviz products are developed in a pharmaceutical-grade facility and undergo rigorous quality checks. Wholviz believes that everyone deserves access to truly healthy nutrition, simple, honest, and made for real life.
YBE Kids delivers 12g of protein per scoop, along with essential micro and macro nutrients to support growth and development for children above 7 years. Sweetened with unrefined jaggery and completely gluten-free, it offers a healthy yet tasty alternative to conventional kids' drinks. YBE Adults provides 17g of high-quality protein per scoop, sourced from a blend of milk, whey, pea, and brown rice proteins. Enriched with essential vitamins and minerals, it supports muscle maintenance, weight management, and overall well-being – suitable for active, sedentary, and senior adults alike. YBE Premium caters to health- and planet-conscious consumers with premium-quality ingredients and sustainable packaging in reusable glass jars, complete with a first-of-its-kind steel scoop.
"At Wholviz, we believe good health should be simple, enjoyable, and sustainable," says Apurv Mridul, Founder & CEO of Wholviz Foods. "Our new launches reflect our commitment to clean, effective, and science-driven nutrition for all age groups. With these products, we aim to not only meet the growing demand for quality protein but also educate consumers on what clean nutrition really means."
As India continues to battle widespread protein deficiency and misinformation around nutrition, Wholviz Foods is on a mission to bridge the nutritional gap with transparency, innovation, and purpose.
Both products are available via the Wholviz website and leading e-commerce platforms with a 10% discount on first purchase, along with plans underway to expand across modern retail channels.
About Wholviz Foods:
Founded in 2022, Wholviz Foods is a clean-label nutrition brand focused on bridging the nutrition gap in daily diets through science-backed, affordable, and wholesome products. Its offerings are designed for all age groups children, adults, and seniors, providing essential nutrients without compromising on taste or quality. With a strong emphasis on transparency, innovation, and convenience, all Wholviz products are developed in a pharmaceutical-grade facility and undergo rigorous quality checks. Wholviz believes that everyone deserves access to truly healthy nutrition, simple, honest, and made for real life.
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