(MENAFN- IMARC Group) The Vietnam meat market is expanding on the back of rising incomes, rapid urbanization, and evolving diets. In 2024 , the market reached USD 5.7 billion and is projected to hit USD 8.7 billion by 2033 at a CAGR of 4.78% (2025–2033) . Growth is reinforced by formalizing supply chains, stronger food-safety standards, and investment in processing and cold chain-all of which are shifting consumers from wet markets to branded fresh and processed products.

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Key Highlights

• Market size (2024): USD 5.7 Billion
• Forecast (2033): USD 8.7 Billion
• CAGR (2025–2033): 4.78%
• Demand fundamentals: Rising incomes, urbanization, and changing dietary preferences; formal retail expansion and stricter food-safety rules supporting branded meats.
• Import tailwinds: Vietnam's meat and by-product imports were expected to reach ~USD 1.7 billion in 2024, reflecting stronger protein demand and supply balancing.

Market Trends and Drivers

• Consumers are moving from traditional wet markets to supermarkets, minimarts, and online channels that offer traceability, consistent quality, and convenient pack sizes.
• New facilities and investments are boosting output of sausages, cold cuts, marinated cuts, and frozen SKUs, enhancing shelf life and food safety.
• While pork remains dominant, poultry and beef are rising, aided by QSR growth, delivery platforms, and Western-style formats.
• Quick-service restaurants and cloud kitchens are shaping portioned and ready-to-cook demand, pushing processors to innovate in packaging and logistics.
• Higher import volumes (notably beef and poultry) help stabilize prices and meet urban demand during production swings.

Market Segmentation

Product Insights:

• Chicken
• Pork
• Frog
• Duck
• Mutton

Type Insights:

• Raw
• Processed

Distribution Channel Insights:

• Departmental Stores
• Specialty Stores
• Hypermarket/ Supermarket
• Online Sales Channel
• Others

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

Latest News & Developments

• JBS enters Vietnam beef market (July 2025): First shipment ( 27 tons ) from Brazil's Mozarlândia plant after approvals; part of broader Asia expansion.
• JBS investment plan (March 2025): ~USD 100 million for two processing plants in Vietnam targeting beef, pork, and poultry for domestic and regional markets.
• Sojitz beef processing facility (Dec 2024): One of Vietnam's largest beef plants launched in Vinh Phuc, scaling to ~10,000 tons/year with high sanitation standards.
• Import spend rising: Vietnam projected ~USD 1.7 billion in meat and by-product imports in 2024 , underscoring demand depth and supply diversification.

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