Tuesday, 02 January 2024 12:17 GMT

Wacoal Launches Industry-First Everflexingtm Bra That Flexes Across Six Sizes


(MENAFN- PR Newswire) Designed in response to the realities of women's ever-changing bodies, the EverFlexingTM bra meets the moment for those experiencing everything from hormonal shifts and pregnancy to menopause and the effects of weight-loss medications. Rather than forcing women to adapt to a fixed size constantly, this bra flexes with them, delivering lasting comfort and a reliable fit through every phase of life.

"With EverFlexingTM, we set out to design a bra that keeps up with women's lives," says Miryha Fantegrossi, SVP of Merchandising and Design at Wacoal America. "As women, our bodies are ever flexing; even a change of just seven pounds can impact bra size. Our EverFlexingTM bra adapts with you, instead of forcing you to fit into a static size."

Key product features include:

  • Proprietary flexible underwire that supports a range of cup sizes
  • Four-way stretch fabric for adaptive comfort and recovery
  • Five-row stretch hook-and-eye closure for customizable adjustability
  • Adjustable, dual-position straps for a personalized fit
  • Full coverage, two-ply seamless cups for a smooth silhouette

The launch underscores Wacoal's continued commitment to innovation, performance, and prioritizing women.

"In 2025, Wacoal America is celebrating our 40th anniversary," says Mitch Kauffman, President & CEO of Wacoal America, "throughout our journey, our focus has always been to provide women with the highest quality and best-fitting bras to help them feel and look their best. Product innovation is a key part of that mission, and the EverFlexingTM bra is a bold example of how we're meeting the changing needs of today's woman."

The EverFlexingTM Underwire Bra is available starting today, online at and on August 11th in select department stores and specialty stores nationwide.

PRESS CONTACT
IFP Communications
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About Wacoal America:
Founded in 1985, Wacoal America is a leader in the intimate apparel industry, known for delivering superior fit, comfort, and quality. With a legacy of innovation and a deep understanding of women's evolving needs, Wacoal continues to set the standard for excellence in lingerie. Wacoal products can be found at , in Wacoal retail locations, and at select retailers, including Amazon, Nordstrom, Bloomingdale's, and more. Follow Wacoal on social for the latest updates: Facebook @Wacoal , Instagram @WacoalAmerica , and TikTok @WacoalAmerica .

SOURCE Wacoal America

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