Wacoal Launches Industry-First Everflexingtm Bra That Flexes Across Six Sizes

(MENAFN- PR Newswire) Designed in response to the realities of women's ever-changing bodies, the EverFlexing^TM bra meets the moment for those experiencing everything from hormonal shifts and pregnancy to menopause and the effects of weight-loss medications. Rather than forcing women to adapt to a fixed size constantly, this bra flexes with them, delivering lasting comfort and a reliable fit through every phase of life.

"With EverFlexing^TM, we set out to design a bra that keeps up with women's lives," says Miryha Fantegrossi, SVP of Merchandising and Design at Wacoal America. "As women, our bodies are ever flexing; even a change of just seven pounds can impact bra size. Our EverFlexing^TM bra adapts with you, instead of forcing you to fit into a static size."

Key product features include:

• Proprietary flexible underwire that supports a range of cup sizes
• Four-way stretch fabric for adaptive comfort and recovery
• Five-row stretch hook-and-eye closure for customizable adjustability
• Adjustable, dual-position straps for a personalized fit
• Full coverage, two-ply seamless cups for a smooth silhouette

The launch underscores Wacoal's continued commitment to innovation, performance, and prioritizing women.

"In 2025, Wacoal America is celebrating our 40th anniversary," says Mitch Kauffman, President & CEO of Wacoal America, "throughout our journey, our focus has always been to provide women with the highest quality and best-fitting bras to help them feel and look their best. Product innovation is a key part of that mission, and the EverFlexing^TM bra is a bold example of how we're meeting the changing needs of today's woman."

The EverFlexing^TM Underwire Bra is available starting today, online at and on August 11th in select department stores and specialty stores nationwide.

PRESS CONTACT
IFP Communications
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About Wacoal America:
Founded in 1985, Wacoal America is a leader in the intimate apparel industry, known for delivering superior fit, comfort, and quality. With a legacy of innovation and a deep understanding of women's evolving needs, Wacoal continues to set the standard for excellence in lingerie. Wacoal products can be found at , in Wacoal retail locations, and at select retailers, including Amazon, Nordstrom, Bloomingdale's, and more. Follow Wacoal on social for the latest updates: Facebook @Wacoal , Instagram @WacoalAmerica , and TikTok @WacoalAmerica .

SOURCE Wacoal America

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