French Giant Hopscotch Restructures, Rebrands International Network

(MENAFN- PRovoke) PARIS-French public relations giant Hopscotch has launched a dedicated international coordination team for its operations outside of France. The initiative aims to reinforce the coherence of the firm's global network and accelerate its development across all markets.

Half of the firm's 1,200 employees are based outside of its headquarters market, across 40 offices on five continents-all of which will now operate under the Hopscotch name.

The move is designed to align the group's various areas of expertise-public relations, influence, events, activations, digital, internal communications, and public affairs-into one consistent global offering.

“This move reflects a clear ambition: to make Hopscotch a global reference partner, capable of activating local expertise in a coordinated way to address the international challenges of our clients,” says Frédéric Bedin, president.

As part of this change, Sylvain Rouchy has been appointed chief operating officer of the Hopscotch International network. Formerly head of the Hopscotch Season network, he will now lead the restructuring of the international network, coordinate regional expertise, and foster synergies between countries.

In addition, Raphaël Lachkar has been named executive vice president, global client solutions. Lachlkar previously worked with Vero, a PR and digital agency with 250 employees across seven countries in Asia across Asia. He will support clients and teams across the group in expanding their international activities.

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