JAJA Tequila Named, Tequila Producer Of The Year At The 2025 Bartender Spirits Awards

2025-06-10 10:01:32

(MENAFN- PR Newswire)

A Spirit Born of Joy and Craft

Founded in 2018 by a group of lifelong friends with a shared vision for a tequila that brings people together, JAJA is crafted at La Rojeña Distillery using traditional methods and just three simple ingredients: 100% Blue Weber agave, yeast, and water rich in volcanic minerals. Every bottle captures the laid-back luxury and joyful energy that define the brand.

"We created JAJA to be a spirit of the people - fun, approachable, and uncompromising in quality," said Martin Hoffstein, Co-Founder of JAJA Tequila. "To be named Producer of the Year by the very bartenders who shape cocktail culture across the U.S. is an incredible honor. This recognition inspires us to keep pushing boundaries while staying rooted in tradition. JAJA proves that exceptional tequila doesn't have to be exclusive - it can be accessible, too."

Why This Award Matters

The Bartender Spirits Awards are designed to identify the best spirits for the U.S. hospitality market. What makes this competition unique is its expert judging panel - composed exclusively of award-winning bartenders, bar managers, and beverage directors. Spirits are evaluated based on mixability, flavor, value, and design – ensuring that winners aren't just great products, but also workhorses behind the bar.

"JAJA, being named Tequila Producer of the Year, reflects their ability to consistently deliver quality, character, and bartender-driven appeal across their range. They are helping redefine what modern tequila can be in today's on-premise landscape. JAJA earned this honor by achieving the highest average score across all of their tequila entries, as judged by a panel of leading bartenders, beverage directors, and hospitality professionals. This award reflects more than just one standout bottle-it highlights JAJA's ability to produce exceptional tequila across the board, from Blanco to Añejo. JAJA Tequila is a must add tequila if you are a bartender anywhere in the world," said Sid Patel, CEO and Founder at Beverage Trade Network.

About JAJA's Award-Winning Spirits

Producer Name: JAJA Tequila
Award: Producer of the Year - 2025 Bartender Spirits Awards
Product Line: Blanco, Reposado, Añejo
ABV: 40%
Retail Price (USD): Starting at $29.99
Distribution: Available across the U.S. and select international markets

About JAJA Tequila

JAJA Tequila was founded in 2018 by brothers Maurice Tebele and social media entrepreneur Elliot Tebele, alongside their childhood friend Martin Hoffstein, with a mission to create a fun, modern, and authentic luxury tequila. Soon after, Alex Pall and Drew Taggart of the Grammy Award-winning duo The Chainsmokers joined as co-owners.

JAJA offers three expressions - Blanco, Reposado, and Añejo - all crafted with 100% Blue Weber Agave and bottled at 80 proof. Produced in Jalisco at La Rojeña Distillery , JAJA is imported and distributed through Proximo Spirits and is available nationwide across the United States and in select international markets.

Since its launch, JAJA has earned over 25 medals across major spirits competitions, including being named Tequila of the Year at the 2023 London Spirits Competition and Tequila Producer of the Year at the 2025 Bartender Spirits Awards - a reflection of the brand's commitment to quality, craftsmanship, and character.

For press inquiries or to request interviews or samples, please contact:

JAJA Tequila
[email protected]

SOURCE JAJA Tequila

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