Watch Brand Corum Back In Swiss Hands
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La marque horlogère Corum de nouveau en mains suisses
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Read more: La marque horlogère Corum de nouveau en mains suisse
The current owner, Citychamp Watch & Jewellery Group, has sold the company via a buy-out to Haso Mehmedovic, Corum said in a press release. Mehmedovic, the new CEO and chairman of the board, started out as a watchmaker before rising through the ranks to become international sales director.
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The transaction led by Mehmedovic also includes a group of experienced Swiss investors.“All industrial and commercial assets - including patents, intellectual property, and archives - will remain in Swiss hands and align with a clear strategic direction,” stated the press release.
AnniversaryThe current year will be devoted to strengthening the collections, the statement said. A full global relaunch is planned for mid-2026, with a renewed emphasis on the brand's core identity and celebrated heritage. Founded just 70 years ago, the watch brand has changed owners many times since 2000.
More More Swiss watchmakers feel pinch amid luxury slumpThis content was published on Mar 9, 2025 Swiss watchmaking industry downsizing as it rides out the latest economic downturn.
Read more: Swiss watchmakers feel pinch amid luxury slum
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