Delaware North's Award-Winning 'Bee The Difference' Campaign Returns For Earth Month

This year's campaign, which begins on the first day of Earth Month and runs through World Bee Day, features a new interactive augmented reality experience (accessible on mobile devices from a QR code) that brings guests to the Hacienda PATRÓN in Jalisco, Mexico, where PATRÓN makes all of its tequila. Customers will have the opportunity to complete a series of challenges to learn about how tequila is produced and the role of pollinators in the process.

Given the importance of pollination for Weber Blue Agave, a critical ingredient in tequila, Bacardi USA – the parent company of PATRÓN – is dedicated to limiting the environmental impact on tequila production and protecting pollinators. It's the first tequila distiller to be GLOBALG.A.P. (Global Good Agricultural Practice) Certified for meeting agricultural standards.

"Delaware North is once again asking our team members and guests to 'Bee the Difference' and support pollinator education and preservation through this year's campaign," said Debbie Friedel, corporate senior director of sustainability at Delaware North. "Bees are critical to our environment and agriculture, and Delaware North is proud to place the spotlight on these hard-working creatures across our U.S. operations at stadiums, airports, restaurants and gaming locations."

This is the third year Delaware North has partnered with The Bee Cause Project during Earth Month to raise awareness about the impact of pollinators and their role in our environment and agriculture. To date, Delaware North has donated over $41,500 to the nonprofit organization.

The 2025 campaign launches on the heels of "Bee the Difference" winning a prestigious Vibe Vista Award for Best Beverage Limited Time Offer, presented earlier this month at the Vibe Conference, the hospitality industry's premier on-premise beverage conference. The Vibe Vista Awards recognize the top performers in the beverage industry through the creation, training, execution, management and ongoing positive results of beverage programs.

Delaware North operations participating in this year's "Bee the Difference" campaign include several Patina Restaurant Group locations at Disney Springs at Walt Disney World in Orlando; State Grill and Bar inside the Empire State Building in New York City; several restaurants at Fort Lauderdale Hollywood International Airport; Yavapai Lodge at Grand Canyon National Park; Southland Casino Hotel in West Memphis, Ark.; and Little Caesars Arena in Detroit, among many others.

The Bee Cause Project is an educational group inspiring the next generation of environmental stewards while protecting the planet's precious pollinators. The project offers a variety of grants and resources to schools and nonprofit organizations across North America, Canada and beyond.

About Delaware North
Delaware North is a global leader in the hospitality and entertainment industry. The company annually serves more than a half-billion guests across three continents, including at high-profile sports venues, airports, national and state parks, restaurants, resorts, hotels and casinos. Building on more than a century of enduring partnerships and a commitment to local communities and sustainability, Delaware North's vision is to delight guests by creating the world's best experiences today while reimagining tomorrow. Learn more at and connect with us on Facebook , Instagram and LinkedIn .

For more information, contact:
Chan Desai
The Zimmerman Agency
[email protected]
850.668.2222

SOURCE Delaware North

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