G-SHOCK Reimagines Classic Designs With Iconic Styles Collection

Dubai, UAE – March 24, 2025 – CASIO announces the launch of the G-SHOCK Iconic Styles Collection, a revival of the brand's most defining designs, celebrating G-SHOCK's enduring legacy in toughness and style. This collection reimagines the distinct silhouettes of the DW-5600, DW-6900, GA-110, and GA-2100, each carrying the DNA of the original 1983 DW-5000C - the first-ever G-SHOCK and a true trailblazer in watch design.

Since the debut of the DW-5000C in 1983, G-SHOCK has become synonymous with toughness and innovation. Designed by Kikuo Ibe, the DW-5000C introduced the brand's signature shock-resistant construction, capable of withstanding a 10-meter drop and 10 atmospheres of water pressure, with a 10-year battery life. This groundbreaking design carved out a new category of durable watches and cemented G-SHOCK's place in the worlds of fashion, sports, music, and street culture.

The Iconic Styles Collection pays homage to the original G-SHOCK colour scheme with thoughtful touches of red, blue, and yellow - each colour symbolising a core G-SHOCK trait: red for passion and boldness, blue for water resistance, and yellow for shock resistance. These symbolic elements reflect the spirit of innovation and resilience that G-SHOCK has embodied since its inception.

The Iconic Styles Collection:

• DW-5600RL – A direct evolution of the DW-5000C's square silhouette, the DW-5600 reflects G-SHOCK's minimalist design philosophy with a clean, compact look. Its simple digital display and shock-resistant construction remain true to the original blueprint while incorporating modern materials and enhanced functionality.
• DW-6900RL – First introduced in 1995, the DW-6900 features a round face with the distinctive 'Triple Graph' display and an oversized front button. The updated version includes a metal-clad construction for a more refined yet rugged appearance.
• GA-110RL – Launched in 2010, the GA-110 pushed the boundaries of watch design with its oversized, steampunk-inspired face. Gear-shaped hands, a rivet-style case, and vibrant colour combinations give the GA-110 its distinctive industrial-meets-futuristic aesthetic.
• GA-2100RL – The GA-2100, released in 2019, reimagines the original octagonal bezel of the DW-5000C with a slimmer profile and Carbon Core Guard structure for enhanced strength and lightness. Its analog-digital display offers versatility and a sleek, modern edge.

With the Iconic Styles Collection, G-SHOCK continues to evolve while staying true to its roots. The collection celebrates the brand's 40-year legacy of blending toughness with innovative design - a combination that has made G-SHOCK a global icon.

The G-SHOCK Iconic Styles Collection is now available at G-SHOCK Stores. For more information, visit CASIO-MEA

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