Royal Air Maroc Takes Travel Agents To São Paulo

2025-03-19 11:11:02

(MENAFN- Brazil-Arab News Agency (ANBA)) São Paulo – This month Royal Air Maroc is organizing two trips with travel agents from Spain and Portugal to promote the airline's flights between Casablanca and São Paulo and to present Brazil as a tourist destination to European operators. The fam tours, or familiarization trips, are part of the International tourism Acceleration Program (PATI), a project created by the Brazilian Tourist Board (Embratur ) to promote the country abroad.

According to information from Embratur, ten tour operators from Spain have been in São Paulo since March 17 and will stay until the 23rd. The following day, Portuguese travel agents will arrive, with their stay scheduled until March 30.

During their visit to the state of São Paulo, the European tour operators will explore the capital city and São Sebastião, on the northern coast. They will dine at restaurants specializing in Brazilian cuisine, visit the Football Museum and the Guarani indigenous village of Rio Silveira, explore islands along the São Paulo coast, and attend lectures presenting tourist destinations, business opportunities, and local culture. As part of this program, a group of journalists from France will be in São Paulo in April.

Royal Air Maroc operates three weekly flights from Casablanca to São Paulo and three return flights from São Paulo to Casablanca. The direct route was reinstated last December after a five-year interruption due to the COVID-19 pandemic. The route between the Moroccan capital and São Paulo is also used by the airline to connect passengers to Europe.

In Embratur's statement, the institution's president, Marcelo Freixo, was quoted as saying that the project brings in people who“sell Brazil” in tourist-sending countries so they can experience the country firsthand and then present it to foreign clients with more knowledge and detail.

Freixo said the PATI program helps bring more visitors to the country, generating investments, jobs, and income. The program was launched last year. Through it, airlines and airports receive incentives to launch and attract international flights to Brazil.

The regional manager of Royal Air Maroc in Brazil, Othman Baba, said new marketing actions are being planned with Embratur. He mentioned that the Casablanca–São Paulo route already has an average occupancy rate of 80% on flights.“This success encourages us to double the traffic to and from Brazil, which led our company to sign a global agreement with Embratur and include marketing actions for the Brazilian market within the PATI program,” he said, according to Embratur.

According to the Embratur statement, more Moroccans are traveling to Brazil as a result of the resumption of the flight between the two countries. In 2024, 4,854 tourists from Morocco entered Brazil. In January and February alone, 1,200 Moroccans arrived, marking a 42.9% increase compared to the previous year.

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Translated by Guilherme Miranda

Isaura Daniel/ANBA

The post Royal Air Maroc takes travel agents to São Paulo appeared first on ANBA News Agency .

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