Tuesday 18 March 2025 01:32 GMT

2025 South Asia SABRE Awards Open For Entries


(MENAFN- PRovoke) DELHI-The 2025 South Asia SABRE Awards, which will recognize the best public relations work from India, Bangladesh, Nepal, Pakistan, and Sri Lanka, are open for entries . The early deadline for entries is April 25, while entries will be accepted until May 12 with additional late fees.

The South Asia SABRE Awards, a partnership between PRovoke media and the Public Relations Consultants Association of India (PRCAI) is in its 12th year, having launched in 2013 as the Indian SABRE Awards.

The competition has expanded over the years to include categories recognizing emerging markets in South Asia-a campaign from Pakistan was included among our top five campaigns in the world last year-and the In2 SABRE Awards, which recognize a wide range of content creation, digital and social campaigns, and data and analytics.

“We have seen some amazing work from India over the past 12 years, including last year's Best in Show at the Global SABRE Awards,” says Paul Holmes, who will chair the South Asia SABRE jury this year.“The Gold SABRE categories recognize great campaigns, from strategy and planning to creative execution to impact, but the In2 SABREs are focused on the craft of PR in all its multidimensional glory, in paid, earned, shared and owned channels, experiential and digital formats, as well as the use of new technologies like artificial intelligence.”

A complete list of the categories -which range from consumer branding to corporate reputation and include financial services, healthcare, technology and other sectors-can be found at our dedicated entry portal, along with tips for crafting a winning entry . The jury for this year's competition will be announced shortly.

Entries will cost a base price of $250-which includes a geographic, practice area, industry sector and In2 category-a price increase that brings the South Asia competition into alignment with other growth regions including Africa and Latin America.

Those interested in learning more about what our judges like for in a winning entry will also be able to register for a Masterclass led by Paul Holmes and PRovoke Media editor (and former SABRE winner) Maja Pawinska-Sims and hosted by PRCAI. The Masterclass will be held on March 20, 4-5pm IST. Attendees can register via PRCAI .

The 2025 SABRE Awards ceremony will take place on 24 July in Delhi. The venue will be confirmed soon.

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