MicroStrategy is Now Strategy

(MENAFN- Golin MENA) MicroStrategy® Incorporated (Nasdaq: MSTR) announced it is now doing business asStrategy™. Strategy is the world’s first and largest Bitcoin Treasury Company, the largestindependent, publicly traded business intelligence company, and a Nasdaq 100 stock. Thisbrand simplification is a natural evolution of the company, reflecting its focus and broad appeal.The new logo includes a stylized “B”, signifying the company’s Bitcoin strategy, and its uniqueposition as a Bitcoin Treasury Company. The brand’s primary color is now orange, representingenergy, intelligence, and Bitcoin.

To learn more about the company’s software, including industry leading AI-powered businessintelligence, go to The new merchandise store, offeringStrategy-branded items, is available online.

Michael Saylor, Founder and Executive Chairman, Strategy

“Strategy is one of the most powerful and positive words in the human language. It alsorepresents a simplification of our company name to its most important, strategic core. Antoinede Saint-Exupery said, ‘Perfection is achieved, not when there is nothing more to add, but whenthere is nothing left to take away.’ After 35 years, our new brand perfectly represents our pursuitof perfection.”

Phong Le, President and CEO, Strategy

“Strategy is innovating in the two most transformative technologies of the twenty-first century –bitcoin and artificial intelligence. Our new name powerfully and simply conveys the universaland global appeal of our company, and the value we bring to the strategies of our shareholders,customers, partners, and employees.”The company will announce Earnings today after market close at 4 PM EST.

About Strategy

Strategy (Nasdaq: MSTR) is the world’s first and largest Bitcoin Treasury Company. We are apublicly traded company that has adopted bitcoin as our primary treasury reserve asset. Byusing proceeds from equity and debt financings, as well as cash flows from our operations, westrategically accumulate bitcoin and advocate for its role as digital capital. Our treasury strategyis designed to provide investors varying degrees of economic exposure to bitcoin by offering arange of securities, including equity and fixed-income instruments. In addition, we provideindustry-leading AI-powered enterprise analytics software, advancing our vision of IntelligenceEverywhere. We leverage our development capabilities to explore innovation in Bitcoinapplications, integrating analytics expertise with our commitment to digital asset growth. Webelieve our combination of operational excellence, strategic bitcoin reserve, and focus ontechnological innovation positions us as a leader in both the digital asset and enterpriseanalytics sectors, offering a unique opportunity for long-term value creation.Strategy, MicroStrategy, MicroStrategy AI, Intelligence Everywhere, Intelligent Enterprise, andMicroStrategy Library are either trademarks or registered trademarks of MicroStrategyIncorporated in the United States and certain other countries. Other product and companynames mentioned herein may be the trademarks of their respective owners.

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