Visa Introduces Tap-To-Add Card Feature In Jordan

(MENAFN- The Arabian Post) Arabian Post Staff -Dubai

Visa has unveiled its Tap-to-Add Card service in Jordan, enabling cardholders to incorporate their Visa contactless cards into digital wallets by simply tapping them on their mobile devices. This initiative aims to enhance the security and convenience of digital wallet provisioning, eliminating the need for manual data entry-a process often prone to errors and potential security vulnerabilities.

Mario Makary, Vice President and Cluster Manager for the Levant at Visa, expressed enthusiasm about the launch, stating that the service offers cardholders greater peace of mind when adding cards to digital wallets, thanks to advanced security measures. He emphasized that this feature is expected to drive the adoption of digital wallets in Jordan by addressing security concerns and simplifying the user experience Tap-to-Add Card service utilizes a unique, one-time code generated during the tap, which is validated by Visa's Chip Authenticate service. This mechanism ensures the secure provisioning of card credentials, providing a faster and more secure alternative to traditional methods.

Since its global introduction in September, the Tap-to-Add Card feature has gained significant traction. In Jordan alone, over 542 tokens have been enabled, demonstrating the technology's effectiveness in streamlining and securing digital wallet provisioning.

This development aligns with Visa's broader strategy to enhance digital payment experiences worldwide. The company has been testing a range of new services, including Tap to Confirm and Tap to Receive Funds, aimed at facilitating various payment interactions. These initiatives reflect Visa's commitment to adapting to the evolving digital landscape and meeting the growing demand for secure, efficient payment solutions.

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In addition to enhancing user convenience, the Tap-to-Add Card service offers benefits across the payment ecosystem. By simplifying the process of adding cards to digital wallets, it encourages more consumers to adopt digital payments, thereby supporting merchants and financial institutions in expanding their digital offerings.

Also published on Medium .

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