KIA AMERICA INVITES FOOTBALL FANS TO NATIONWIDE GAME-WITHIN-A-GAME VEHICLE SWEEPSTAKES1

(MENAFN- PR Newswire) From 12:00 a.m. ET on February 4, 2025 to 5:30 p.m. ET on February 9, 2025, Kia's Instagram and TikTok accounts will be directing audiences to a second-screen mobile experience at , where players can choose a square on the game grid anytime during that window. The grid's rows and columns will be randomly assigned numbers 0-9 and each square will display a Kia vehicle. The last digit of each team's score at the end of each quarter will correspond to a square on the grid. All entrants who selected that square will be entered into that quarter's random drawing for a chance to win a Kia vehicle. A total of four Kia vehicles will be awarded, one after each quarter. Each winner will be awarded one of the following eight Kia vehicles, as shown on their selected square (colors and options may vary): the all-electric three-row EV9 GT-Line SUV; the EV6 GT-Line; the Sportage X-Pro SUV; the Sorento X-Pro SUV; the Telluride X-Pro SUV; the K4 GT compact sedan; the K5 GT mid-size sedan; or the Carnival SX Prestige HEV.

"Kia Squares offers football fans an interactive way to participate in the game and provides not only a fun way for fans to root for their favorite team but also a chance to win one of Kia's award-winning vehicles, including the all-electric EV9 which is the reigning World Car of the Year," said Russell Wager, vice president, marketing, Kia America. "Kia Squares is designed to engage football fans on their electronic devices and elevate the Big Game viewing experience."

Selected squares will be announced at four separate times throughout the duration of the game – at the end of each quarter according to that quarter's score – so the end of every quarter of the Big Game is a chance to win.

"This creative approach allows us to interact with fans of the game – and fans of the Kia brand – at multiple points during the broadcast," continued Wager. "Instead of being passive observers during the game, people can actively participate in the sweepstakes and engage with popular social media platforms – Instagram and TikTok. We're excited to see the blitz of activity the Kia Squares game-within-a-game experience will generate."

The Kia Squares sweepstakes campaign will include online digital and social components including, 15- and 6-second online videos: digital banner ads; social media skins; and online social media ad placement on TikTok, Meta and YouTube.

Kia America – about us

Headquartered in Irvine, California, Kia America continues to top automotive quality surveys. Kia is recognized as one of the TIME World's Most Sustainable Companies of 2024. Kia serves as the "Official Automotive Partner" of the NBA and WNBA and offers a range of gasoline, hybrid, plug-in hybrid and electric vehicles sold through a network of over 775 dealers in the U.S., including several cars and SUVs proudly assembled in America*.

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*Select trims of the 2025 EV9 all-electric three-row SUV, as well as the Sportage (excludes HEV/PHEV), Sorento (excludes HEV/PHEV), and Telluride are assembled in the United States from U.S. and globally sourced parts.

1 NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. ALL WINNERS ARE SUBJECT TO VERIFICATION OF ELIGIBILITY . Void where prohibited by law. Sweepstakes open only to legal residents of the 50 U.S./D.C. age of majority and older. Sweepstakes begins at 12:00 a.m. ET on 2/4/25 and ends at 5:30 p.m. ET on 2/9/25. Odds of winning will depend on selecting a specific square that corresponds with the score at the end of each quarter of the game and the total number of entries received for the applicable score for each applicable quarter of the game. Subject to full Official Rules, visit KiaSquares. Sponsor: Kia America, Inc., 111 Peters Canyon Road, Irvine, CA 92606. 2024 EV6 GT-Line e-AWD, 2025 K4 GT-Line Turbo, 2025 Sportage X-Pro Prestige AWD, 2025 Sorento SX Prestige X-Pro AWD, 2025 Telluride SX Prestige X-Pro AWD, 2025 EV9 GT-Line e-AWD, 2025 K5 GT, and 2025 Carnival HEV SX Prestige shown with optional features. Vehicles shown for illustrative purposes only. Colors and options may vary.

SOURCE Kia America

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