Mini Hair Straightener Market To Hit USD 4.6 Billion By 2032, Says Global Market Insights Inc.

(MENAFN- GlobeNewsWire - Nasdaq) Mini hair straightener industry is projected to witness a CAGR of 5.3% during the period 2024-2032. This growth can be attributed to Rising demand for portable and convenient beauty products.

Selbyville, Delaware, Jan. 29, 2025 (GLOBE NEWSWIRE) --

Mini hair straightener market size was valued at USD 2.9 billion in 2023 and is projected to grow at a CAGR of 5.3% from 2024 to 2032. As part of the broader hair styling industry, the mini hair straightener segment is experiencing significant growth.

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This can be attributed to rising consumer demand for portable, efficient, and user-friendly hair tools. These compact devices cater to a fast-paced, mobile lifestyle, providing convenient beauty solutions for travel, work, and quick touch-ups.

The growing trend of convenience and functionality has influenced both consumer preferences and manufacturer innovations. Advanced technologies, such as ceramic and tourmaline plates, are now standard in mini hair straighteners, designed to protect hair health while enhancing performance. Features like fast heat-up times, automatic shut-off, and moisture-locking properties are also becoming more common in these products.

In mini hair straightener market, there is also an increasing desire for premium, high-performance tools, especially among young professionals prioritizing quality and versatility. The rise of social media has contributed to this shift, with beauty influencers and experts showcasing mini hair straighteners through styling tutorials and product reviews. This has educated consumers on the benefits of these devices, further driving demand. As a result, leading brands are strengthening their online presence with exclusive promotions and bundled offers, making high-end mini straighteners more accessible to a broader audience.

The mini hair straightener market is segmented by product type into hot air brushes, curling irons, flat irons, straightening brushes, and others. The flat iron and straightening brush category led the market with a revenue of approximately USD 0.96 billion in 2023. These products are expected to continue dominating the market, owing to their versatility, ease of use, and ability to provide professional-grade results for various hair types. Flat irons remain a popular choice for sleek, straight styles, and many feature advanced materials like ceramic and tourmaline plates to minimize heat damage.

In terms of heating plates, the mini hair straightener market is divided into ceramic, titanium, and tourmaline plates, along with other variations like copper-ceramic blends. Ceramic plates held about 32.8% of the market share in 2023 and are anticipated to grow at a CAGR of 4.8%. However, the tourmaline plates segment is expected to see the fastest growth, with a projected CAGR of 6.8%. These plates are gaining popularity due to their superior ability to emit negative ions, which help protect hair while reducing frizz.

The North American mini hair straightener market, particularly the U.S., holds a dominant position in the mini hair straightener industry, valued at USD 450 million in 2023. This is driven by a high demand for portable beauty tools and a strong presence of innovative beauty brands.

With urban professionals seeking efficient and portable personal care products, U.S.-based companies are investing heavily in research and development to introduce advanced technologies that appeal to health-conscious, on-the-go consumers. Additionally, the U.S. benefits from a well-established e-commerce network, enabling brands to reach a wide audience and leverage digital marketing strategies effectively.

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Major players in mini hair straightener market include Adawo (Jiaxing) Technology Co., Ltd., Braun GmbH, Conair LLC, Drybar Products LLC, Dyson, Hot Tools Professional, Ikonic World, John Paul Mitchell Systems, Moehair USA Inc., Panasonic Holdings Corporation, Koninklijke Philips N.V., Revlon, RUSK PRO, and T3 Micro among others.

Partial Table of Contents (ToC) of the report:

Chapter 1 Methodology & Scope

1.1 Market scope & definitions

1.2 Base estimates & calculations

1.3 Forecast calculations

1.4 Data sources

1.4.1 Primary

1.4.2 Secondary

1.4.2.1 Paid sources

1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry synopsis, 2021-2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis

3.1.1 Factor affecting the value chain

3.1.2 Profit margin analysis

3.1.3 Disruptions

3.1.4 Future outlook

3.1.5 Manufacturers

3.1.6 Distributors

3.2 Supplier landscape

3.3 Profit margin analysis

3.4 Key news & initiatives

3.5 Regulatory landscape

3.6 Impact forces

3.6.1 Growth drivers

3.6.1.1 Rising demand for portable and convenient beauty products

3.6.1.2 Growing consumer awareness of advanced hair care technology

3.6.1.3 Expansion of e-commerce and social media influence

3.6.2 Industry pitfalls & challenges

3.6.2.1 Limited styling capabilities compared to full-sized models

3.6.2.2 Intense competition from multitasking beauty tools

3.7 Consumer buying behavior analysis

3.8 Technological overview

3.9 Growth potential analysis

3.10 Porter's analysis

3.11 PESTEL analysis

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About Global Market Insights

Global Market Insights Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider, offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy, and biotechnology.

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