(MENAFN- GlobeNewsWire - Nasdaq) US Soft Drinks industry Outlook: Functional Beverages, Sustainability, and Premium Trends
Dublin, Jan. 24, 2025 (GLOBE NEWSWIRE) -- The "Soft Drinks in the US" report has been added to ResearchAndMarkets.com's offering.
Pressure on soft drinks volumes was front and centre in the US in 2024, with total volume sales expected to stabilise and see little growth, or even declines, in most categories, with limited exceptions. This dynamic came after price hikes were experienced in the category during late 2023, when most price increases in the industry outpaced general inflation (and food inflation) by a considerable margin.
The Soft Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soft Drinks market Pinpoint growth sectors and identify factors driving change Understand the competitive environment, the market's major players and leading brands Use five-year forecasts to assess how the market is predicted to develop.
Key Topics Covered:
EXECUTIVE SUMMARY
Soft drinks in 2024: The big picture 2024 key trends Competitive landscape Retailing developments Foodservice vs retail split What next for soft drinks?
CARBONATES IN THE US
2024 DEVELOPMENTS
Products that are functional and health-oriented continue to grow Volumes decline due to price adjustments and overall inflation Balancing growth with sweetness: The role of reduced sugar and natural sweeteners
PROSPECTS AND OPPORTUNITIES
Affordability could create growth opportunities, but premiumisation will remain on the horizon Carbonates will feel the pressure from lifestyle drinks such as sports drinks and energy drinks On-trade growth expected to slow significantly, as it has reached 2019 volumes
JUICE IN THE US
2024 DEVELOPMENTS
Coconut water continues to ride its wave of success The way consumers perceive health is shaping juice Consumers increasingly value sustainability claims in juice, and companies use this to achieve their goals
PROSPECTS AND OPPORTUNITIES
Juice faces new challenges as consumers reassess their beverage choices The future of juice is set to revolve around functionality and health Innovation in juice likely to focus on blurring category lines
BOTTLED WATER IN THE US
2024 DEVELOPMENTS
Emerging trends in sparkling flavoured bottled water drive its growth Innovation continues to drive growth Economy brands close the price gap, affecting the competitive landscape
PROSPECTS AND OPPORTUNITIES
New products expected in the niche of super premium bottled water Bottled water is evolving towards more sustainable packaging solutions Shift towards healthier, flavourful alternatives
SPORTS DRINKS IN THE US
2024 DEVELOPMENTS
Sports drinks fails to achieve off-trade volume growth amidst rising competition and higher prices Flying too close to the sun, Prime sees a significant sales decline Competition for hydration as a need state is rising across categories
PROSPECTS AND OPPORTUNITIES
From sports-centric products to lifestyle drinks and back again? Hydration is the first priority, but advanced need state positioning is on the horizon Promotional activity and retail penetration will be key to ensure volume growth
ENERGY DRINKS IN THE US
2024 DEVELOPMENTS
Reduced sugar energy drinks overtakes sales of regular energy drinks Flavour innovation continues to drive dynamism in energy drinks As volume sales start to suffer from high price growth, players take action
PROSPECTS AND OPPORTUNITIES
More flavour options could result in choice overload for consumers Rising competition for retail space: The impact of distribution, partnerships, and scale Integrating functional ingredients for enhanced performance and cognitive support
CONCENTRATES IN THE US
2024 DEVELOPMENTS
A cost-effective and functional beverage solution New brands bring innovation and growth Concentrates attracts attention due to their emphasis on price, convenience, and margins
PROSPECTS AND OPPORTUNITIES
New players will continue to drive growth for concentrates Flavour and functionality likely to accelerate moving forward Affordability and sustainability will be key to continuing to develop the category
RTD TEA IN THE US
2024 DEVELOPMENTS
Reduced sugar RTD tea gains momentum amongst health-conscious consumers Kombucha regains volume growth thanks to innovation and flavour expansion Major players struggle to find growth, while new ones bring fresh air to the category
PROSPECTS AND OPPORTUNITIES
Brands will focus on low sugar formulations and functional ingredients, yet they must address perceptions of sustainability to succeed Brand extensions and hybrid products could bring growth to RTD tea The rising caffeine levels in energy drinks and RTD coffee create a competitive challenge for RTD tea, but also opportunities
RTD COFFEE IN THE US
2024 DEVELOPMENTS
Different routes to growth through different offerings within RTD coffee US consumers are experiencing increased stress and anxiety, and paradoxically turn to caffeine Nitro coffee struggles for acceptance due to competition from similar drinks
PROSPECTS AND OPPORTUNITIES
Brands are likely to continue increasing caffeine levels in RTD coffee Growing consumer interest in additional functional benefits Could beanless coffee be a sustainable future for coffee?
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