UK Bedroom Room Textiles Consumer Report 2024: Dunelm Holds The Highest Conversion Rate, Followed By Amazon - Focus On Pillows & Duvets, Covers, Blankets, Sheets, And Bedroom Accessories

(MENAFN- GlobeNewsWire - Nasdaq) Dublin, July 31, 2024 (GLOBE NEWSWIRE) -- The "Home category data The consumer: Bedroom room textiles" report has been added to ResearchAndMarkets.com's offering.
The UK: Home Category Data, The Consumer - Bedroom textiles report offers a comprehensive insight into consumer attitudes in the UK Bedroom textiles market. The report focuses on five key subcategories: overall Bedroom textiles, Pillows & duvets, Covers, Blankets, Sheets, and Bedroom accessories. Consumer data is based on our 2023 UK bedroom textiles survey, using a panel of 2,000 nationally representative consumers.
Key Highlights

• Dunelm holds the highest conversion rate in the overall bedroom room textiles followed by Amazon
• 72.0% of respondents cited price as the reason for their purchase of bedroom room textiles
• 63.8% of shoppers agreed updating bedsheets is an easy way to refresh the look and feel of the bedroom

Reasons to Buy

• Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges.
• Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
• Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Key Topics Covered:

• Consumer penetration by subcategory
• Drivers of purchase
• Replacement cycle
• Retailer use
• Retailer profiles
• Retailer drivers
• Retailer improvements
• Channel use
• Research prior to purchase
• Category-specific questions
• Methodology and contacts

Key Data

• Reasons for making a purchase of respective sub-categories
• The conversion rate for leading retailers taken from those that visited each retailer and those that used each retailer for bedroom textiles
• The percentage of consumers using each retailer for the various subcategories
• The percentage of shoppers in each group who have bought at least one bedroom textiles item at each retailer over the past year, split by demographic.
• Drivers of retailer choice

A selection of companies mentioned in this report includes, but is not limited to:

• Dunelm
• Amazon
• ASDA
• Tesco
• B&M
• Primark
• IKEA
• Marks & Spencer
• Argos
• Home Bargains

For more information about this report visit

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