QRH Expands B2B Partnerships In Region

(MENAFN- The Peninsula) Deepak John | The Peninsula

DOHA: Qatar Airways Holidays (QRH), the leisure division of Qatar Airways Group, focuses on expanding the presence of the B2B Network to both Oman and Kuwait, resulting in a growth of 135 percent from the previous year, with the network now boasting more than 170 active trade partners across the region.

It has been a year of transformation and change for Qatar Airways Group's leisure division, QRH, largely due to its merger with the Group's destination management company Discover Qatar in September 2023, Qatar Airways Group annual report for the financial year 2023/24 has revealed.

This enabled a renewed focus on a stronger portfolio of products and resulted in significant improvements to innovative customer facing user experiences, including the introduction of a digital transformation roadmap to improve the user journey for stronger online conversions and improved customer experience.

Operating across 48 countries globally, including Qatar and the GCC, Qatar Airways Holidays enables travellers to package hotels, cruises, transfers, tours, and sports and experience events with Qatar Airways flights.

Packaging these components together enables QRH to offer holidays at prices not available through any other operator.

Throughout the 2023/24 fiscal year, Qatar Airways Holidays has delivered an increase in gross sales of 28 per cent, from 22 per cent more passengers on like-for-like business.

The most popular destinations over the last 12 months have been the UK and Thailand, with significant growth to the US market, doubling the number of departures from last year. The Maldives also remains in the top five, dropping from second to fifth most popular destination. However, Qatar remains the strongest destination for visitors from the GCC markets.

In-line with the Group's strategic sponsorship activities, QRH has delivered a strong portfolio of major sporting and entertainment events, leveraging Qatar Airways' global sponsorships.

This has included offering Flight + Hotel and Event Ticket inclusive packages to Formula 1 events around the world, as well as MotoGP, and top European league and cup football with Paris Saint-Germain F.C and FC Internazional Milano (Inter).

To create exceptional experiences for our guests, Qatar Airways Holidays also continued its tradition of the Ultimate Fan Experience packages, featuring meet and greets with top club players from Royal Challenger Bangalore (RCB) cricket team, and providing incomparable experiences for customers around the world. Sports and events will also expand to include new arrangements with the Brooklyn Nets, Barclays and O2 Arena, London, offering exciting package opportunities during the next financial year.

Qatar Airways Holidays also offers tailor-made vacations through retail stores to worldwide destinations and became the first airline tour operator in the Middle East to reward the airline's loyalty members with Avios for package and product purchases during the 2023/24 financial year.

Corporate Sales delivered strong growth at 16 percent up against target, with growth predicted over the next 12 months as QRH further expands its partnership programme, which now incorporates partners across the financial and energy sectors, among others.

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