(MENAFN- Mid-East)
Dubai, United Arab Emirates – July, 2024 – PUMA Middle East proudly announces the launch of its latest“Yalla Tees” collection aiming to pay homage to Dubai's vibrant local culture highlighting the emirate's charm and uniqueness through fashion.
The collection features a range of stylish t-shirts each designed to reflect the dynamic, spirit, and cultural diversity of Dubai. This collection includes various designs incorporating often-used everyday cultural phrases such as“Yalla”, with versatile meanings communicating“come on”,“let's go”,“let's get moving”, among others.
Inspired by the city's heritage, traditions, and language the collection creates an authentic connection with audiences familiar with the emirate's charm and is a testament to PUMA's commitment to immersing further into the roots of the region. The tees, which aim to capture the energetic and inviting essence of the local culture, serve as symbols of cultural pride and identity, and feature a blend of traditional and modern elements. The collection's versatile designs are available in various shades including a vibrant green inspired by a main color of the UAE flag.
Beyond the apparel, the“Yalla Tees” collection invites everyone to embrace the vibrant lifestyle of Dubai and be part of its story. Whether exploring the bustling souks or strolling through the modern streets, these tees are designed to make a statement.
To capture the authenticity behind the apparel, the launch campaign shoot took place in a“Bakala” (Arabic for bodega), a staple of everyday life in Dubai – a setting where countless memories are made, from grabbing a karak tea with your friends, bumping into familiar faces after school, and stopping off on the way to Jumeirah Beach. The Bakala is a symbol of community and everyday life, and it perfectly embodies the spirit of the city and the Yalla Tees.
PUMA Middle East is excited to bring this collection to life and showcase the beauty and charm of the UAE through fashion. The Yalla Tees collection will be available at PUMA stores across the UAE and online at PUMA.
PUMA:
PUMA is one of the world's leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world's fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide and is headquartered in Herzogenaurach/Germany.
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