LIC, Visit Qatar Partner With Silverstone Circuit As QMMF And Formula 1 Enhance Collaboration


(MENAFN- The Peninsula)

Doha: Visit Qatar, in partnership with Lusail International Circuit (LIC), launched an exciting activation at the historic Silverstone Circuit in the UK. The centerpiece of this initiative was the branding of the iconic 40-meter giant Ferris wheel that dominates the skyline over the 'Village Green' infield area. The wheel proudly displays Qatar Airways Qatar Grand Prix 2024 branding, creating a stunning visual spectacle for visitors attending the British Grand Prix 2024.

As part of this activation, Visit Qatar is running an exciting competition for two lucky fans to win an all-inclusive trip to the Qatar Airways Qatar Grand Prix 2024 which includes flights, five-star accommodations, and Grandstand race tickets. Winners will not only experience the thrill of F1 racing firsthand but also immerse themselves in Qatar's rich culture and renowned hospitality. From exploring bustling souqs and world-class museums to enjoying vibrant beaches and desert adventures, winners will discover the diverse attractions that make Qatar a unique and unforgettable destination. This promotion highlights the upcoming Grand Prix and invites global travelers to experience the warmth and wonder of Qatar beyond the racetrack.

Qatar Motor & Motorcycle Federation (QMMF) and LIC President Abdulrahman bin Abdullatif Al Mannai was present at Silverstone. During his visit, Al Mannai engaged in productive meetings with key figures in the motorsport world to enhance collaboration and explore future opportunities.

QMMF and LIC President Abdulrahman bin Abdullatif Al Mannai (left) with Formula 1 President and CEO Stefano Domenicali. RIGHT: Al Mannai with FIA President Mohammed Ben Sulayem

Among the high-profile discussions, Al Mannai met with Mohammed Ben Sulayem, FIA President, and Stefano Domenicali, President and Chief Executive Officer of Formula 1. The leaders discussed the growing importance of the Qatar Grand Prix on the F1 calendar and potential areas for further cooperation between FIA, F1 and LIC.

Al Mannai also had a fruitful meeting with Susie Wolff, Managing Director of F1 Academy. Their conversation centered around the development of young talent in motorsport, focusing on increasing diversity and opportunities for aspiring female drivers in the region. They discussed strategies to further promote women's participation in motorsport, including potential mentorship programs, grassroots initiatives, and enhanced visibility for female drivers during race weekends. One of the key discussion points was enhancing collaboration between LIC and the F1 Academy through strategic community engagement and media activations. Notably, the F1 Academy will be visiting Qatar in November for testing, presenting an excellent opportunity to implement these initiatives. The upcoming F1 Academy race at the Qatar Grand Prix 2024 was highlighted as a significant step forward, with both figureheads exploring ways to maximize its impact and inspire the next generation of female drivers.

These meetings underscore LIC's commitment to playing a pivotal role in the global motorsport landscape and fostering relationships with key stakeholders in the industry.

Meanwhile, the rain-impacted race weekend at Silverstone provided thrilling action for fans. In the main event, Lewis Hamilton, the 2021 Qatar Airways Qatar Grand Prix winner, claimed his ninth victory in his home town in what will be his last GP with Mercedes. The reigning champion, Max Verstappen, who was crowned in Qatar in 2023, came second, with McLaren's Lando Norris following closely behind to round out the podium.

As the F1 ball rolls on to its next destination, fans around the world are already looking forward to the Qatar Airways Qatar Grand Prix 2024. With the successful activation at Silverstone and the ongoing collaborations between LIC and F1 leadership, the stage is set for another spectacular event in Qatar.

More information about the Qatar Airways Qatar Grand Prix 2024 and latest updates on future events can be found on LIC's social media channels and the official website:

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The Peninsula

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